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Posts about Ioana Danila

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  1. Return On Media Investments
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    Return On Media Investments

     

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  2. Marketing in Africa Interim regional survey results
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    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

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  3. Survey on ROMI - Your approach & measurement
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    Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationMedia & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

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  4. Survey on brand tracking
    Benchmark
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    Survey on brand tracking

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…

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  5. Guide to Programmatic Media (2014)
    Guides & templates
    Programmatic & ad techAgencies & partnersTrends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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