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Survey Results: Marketing Capability Programmes
WFA member survey. For additional details, please log in.
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Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
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Overcoming people & capability challenges
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
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Survey on regional marketing structures
This research was created to draw a picture of regional marketing structures, roles and responsibilities.
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Survey on Working with adtech and martech startups
The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
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Content marketing survey results
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Survey on China agency rosters
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
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Marketing structureMarketing capabilitiesMarketing operations
WFA breaks down walls between Insights and Media
Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
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Benchmark on digital marketing training methods
WFA benchmark conducted for a member looking for digital marketing training methods.
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Marketing in LATAM survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
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Media & analyticsMarketing structure
Benchmark on digital insight and innovation generation
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…