Posts about Marketing structure

Related content

  1.    Marketing Procurement Category Tree
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Marketing Procurement Category Tree

    WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Category Tree"
  2.    Survey Results: Marketing Capability Programmes
    Integrated marketingMedia & analyticsMarketing structureIntegrated marketingMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  3.    Survey on Social Media & Social Content Management 2017
    Integrated marketingTrends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureIntegrated marketingMarketing strategy

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  4.    Overcoming people & capability challenges
    Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Overcoming people & capability challenges

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

    Read more about "Overcoming people & capability challenges"
  5.    Survey on regional marketing structures
    Marketing structure

    Survey on regional marketing structures

     This research was created to draw a picture of regional marketing structures, roles and responsibilities.

    Read more about "Survey on regional marketing structures"
  6.    Survey on Working with adtech and martech startups
    Ad techAgency managementMarketing structureMarketing organisation

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

    Read more about "Survey on Working with adtech and martech startups"
  7.    Content marketing survey results
    Marketing structureContent marketing

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

    Read more about "Content marketing survey results"
  8.    Survey on China agency rosters
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  9.    WFA breaks down walls between Insights and Media
    Marketing structureMarketing capabilitiesMarketing operations

    WFA breaks down walls between Insights and Media

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

    Read more about "WFA breaks down walls between Insights and Media"
  10.    Benchmark on digital marketing training methods
    Marketing structureMarketing capabilities

    Benchmark on digital marketing training methods

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  11.    Marketing in LATAM survey results
    Marketing structure

    Marketing in LATAM survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  12.    Benchmark on digital insight and innovation generation
    Media & analyticsMarketing structure

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

    Read more about "Benchmark on digital insight and innovation generation"