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Media transformation
The media transformers?
When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.
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Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraudProgrammatic & ad tech
Media Forum Meeting Overview (March 2018, Shanghai)
Overview of the Media Forum held in March 2018 in Shanghai.
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Ad fraudAdvertising & policyAd techPrivacy & tech
Coalition for Better Ads: Feb 2018 State of play
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
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Programmatic & ad techAd tech
Major multinationals hike programmatic budgets while seeking greater control
WFA study finds increase of 11 percentage points expected 2017/18
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Programmatic & ad tech
Webinar: Future of Programmatic Media
Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…
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Ad fraudProgrammatic & ad techAdvertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Channels
Webinar: Total view attribution
This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to…
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ChannelsIntegrated marketingIntegrated marketing
Benchmark on Customer experience transformation
WFA member benchmark. For additional details, please log in.
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Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy
Survey on Global internal media structure & organisation
WFA member survey. For additional details, please log in.
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Ad fraudProgrammatic & ad tech
Webinar: Reducing fraud in programmatic with ads.txt
Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients