Posts about Media

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1. 
   Benchmark
   ChannelsMarketing technologyMarketing technologyMedia transformation

   Benchmark on supporting ecommerce with digital marketing

   Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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2. 
   Benchmark
   Ad fraudDigital media transformation

   Survey on digital media auditing

   Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

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3. 
   Benchmark
   ChannelsIntegrated marketingIntegrated marketing

   Survey Results: Transmedia and multiscreen marketing

   Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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4. 
   Benchmark
   Agencies & partnersAgency rostersMarketing structureMarketing organisation

   Survey on media management in the US

   Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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5. 
   Guides & templates
   Programmatic & ad techAgencies & partnersTrends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

   Guide to Programmatic Media (2014)

   An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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6. 
   Guides & templatesReport
   Ad fraudAudience measurementChannels

   WFA Media Charter (2008)

   This charter has been developed by the Media Committee of the WFA.

   Its aim is to state the advertisers’ principles and…
   Read more about "WFA Media Charter (2008)"