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A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
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Twitter announces its acceleration agenda with GARM to answer brand safety needs
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and…
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Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
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Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Why brand safety matters
Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand…
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Cross-media measurement
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One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…
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Advertising & policyAgency managementInclusive marketing
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Ditch the metaverse FOMO
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Cross-media measurementMarketing effectiveness
WFA Benchmark Results: Measuring Media Dollars & Performance
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
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Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
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Cross-media measurementMedia & analyticsMarketing technologyMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
A WFA member was looking for reviews of GMP365