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1. 
   Report
   Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPR

   The contribution of data to digital advertising (Europe, 2017)

   This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

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2. 
   Report
   Advertising & policyTrends & forecastsPrivacy & tech

   Europe research: Data-driven advertising and Europeans’ internet use

   This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

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3. 
   Report
   Advertising & policyMedia & analyticsValue of advertising

   Europe research: The economic impact of data-driven advertising (2017)

   This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

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4. 
   BenchmarkReport
   Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

   Survey on privacy and data management - GDPR (2017)

   WFA member survey on how members are evaluating the impact of GDPR on their business.

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5. 
   Report
   Advertising & policyDigital policyAd techPrivacy & techGDPR

   A marketer's guide to ePrivacy (2017)

   An overview of some of the key elements of the proposed ePrivacy revision.

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6. 
   Report
   Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

   Recommendations to master data & tech (2017)

   The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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7. 
   Report
   Brand reputation

   Brand safety: steps to consider (2017)

    The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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8. 
   Report
   Global Marketer WeekMarketing procurementMarketing procurement

   Best practice: global media transparency & contracts (2017)

    Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…

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9. 
   Report
   Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

   Overcoming people & capability challenges

   Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

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10. 
    Report
    Advertising & policy

    Better Ads Standards (2017)

    The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…

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11. 
    BenchmarkReport
    Integrated marketingAgency managementMarketing strategyIntegrated marketingMarketing strategy

    Survey on Briefing for integrated communications (2017)

    WFA member survey. For additional details, please log in.

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12. 
    Report
    CreativityContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"