Posts about Report

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1. 
   BenchmarkReport
   Ad techMarketing strategyDigital media transformationMarketing strategy

   10 steps to close the gap between digital consumers and businesses

      

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2. 
   Report
   CreativityContent marketingMarketing operations

   5 ways to make newsrooms & content more effective

     WFA members only content. Please log in to access this document.

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3. 
   Report
   Advertising & policyValue of advertising

   The Value of Advertising (2017)

   The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

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4. 
   Report
   ChannelsAgencies & partnersMedia & analyticsPrivacy & techInfluencer marketing

   Unlocking brand value with social communities

   Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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5. 
   BenchmarkReport
   Media & analytics

   The future of insights project

   Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…

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6. 
   Report
   ChannelsAgencies & partnersInfluencer marketing

   Building Social Communities

   What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

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7. 
   BenchmarkReport
   Ad fraudMarketing strategyMarketing strategy

   Survey on Global Ad Fraud

   This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

   Read more about "Survey on Global Ad Fraud"
8. 
   Report
   Advertising & policyDigital policyData governancePrivacy & tech

   Delivering Value to Consumers from data

   Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

   Read more about "Delivering Value to Consumers from data"
9. 
   Report
   Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement

   Marketing Sourcing KPIs

   The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

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10. 
    Report
    Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

    Read more about "7 Deadly Sins of Marketing"
11. 
    Report
    Ad techMarketing strategyDigital media transformationMarketing organisationMarketing strategy

    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

    Read more about "The elements of digital transformation"
12. 
    Guides & templatesReport
    Ad fraudAudience measurementChannels

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"