Posts about Report

Related content

  1.    5 ways to make newsrooms & content more effective
    CreativityContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"
  2.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

    Read more about "Considerations on the road to digital transformation (2017)"
  3.    ‘SPARCS’ – a framework to plan for your digital transformation
    Digital media transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

    Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
  4.    Five step process to Data Driven Marketing (2017)
    Ad techMedia & analyticsPrivacy & techDigital media transformation

    Five step process to Data Driven Marketing (2017)

       

    Read more about "Five step process to Data Driven Marketing (2017)"
  5.    The Value of Advertising (2017)
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

    Read more about "The Value of Advertising (2017)"
  6.    Unlocking brand value with social communities
    ChannelsAgencies & partnersMedia & analyticsPrivacy & techInfluencer marketing

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

    Read more about "Unlocking brand value with social communities"
  7.    The future of insights project
    Media & analytics

    The future of insights project

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…

    Read more about "The future of insights project"
  8.    Building Social Communities
    ChannelsAgencies & partnersInfluencer marketing

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

    Read more about "Building Social Communities"
  9.    Survey on Global Ad Fraud
    Ad fraudMarketing strategyMarketing strategy

    Survey on Global Ad Fraud

    This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…

    Read more about "Survey on Global Ad Fraud"
  10.    Delivering Value to Consumers from data
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

    Read more about "Delivering Value to Consumers from data"
  11.    Marketing Sourcing KPIs
    Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement

    Marketing Sourcing KPIs

    The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

    Read more about "Marketing Sourcing KPIs"
  12.    7 Deadly Sins of Marketing
    Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

    Read more about "7 Deadly Sins of Marketing"