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Brand purposeGlobal Marketer of the Year
What are you looking for in the Global Marketer of the Year 2020?
Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.
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Brand reputationGlobal Marketer of the Year
WFA launches Global Marketer of the Year 2020
Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…
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Marketing structureMarketing operations
Loving lockdown
Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…
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Agency managementMarketing structure
CMO Forum meeting overview (July 2020)
Overview of the CMO Forum held remotely on July 16, 2020.
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Brand reputation
CMO lockdown learnings: how marketing can boost your brand
A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…
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WFA makes new appointments to APAC Leadership team
Senior Coca-Cola and GSK executives to take key roles for region
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Agency managementMarketing structure
CMO Forum meeting overview (June 2020)
Overview of the CMO Forum held remotely on June 3, 2020.
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Agency managementMarketing structure
CMO Forum meeting overview (April 2020)
Overview of the CMO Forum held remotely on April 30, 2020.
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Global Marketer of the Year
In conversation with WFA's Global Marketer of the Year 2019
WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global…
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Global Marketer of the Year
L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
Award celebrates marketers who have been truly making a difference in 2019. More at…
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Global Marketer of the Year
See the six shortlisted nominees for WFA Global Marketer of the Year
The shortlisted candidates for this year’s WFA Global Marketer of the Year talk about their roles in a new series of videos…
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Digital media transformation
WFA President and CEO acknowledged for helping shape the digital industry
Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…