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Planet Pledge Leaders' Forum: Poll results
This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…
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Advertising & policySustainability
Benchmark: Sustainability & Marketing Consultants
WFA member benchmark on recommended sustainability and marketing consultants.
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Agency managementCreativityMarketing structureDigital media transformation
CMO Forum meeting overview (September 2021)
Overview of the CMO Forum held remotely on September 8, 2021.
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Influencer marketingMarketing strategyMarketing strategy
Insight Forum Overview (June 2021)
Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Advertising & policyMarketing structureSustainabilityMarketing operations
Spotlight on marketing and sustainability: bridging the gaps around the world
Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
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Agency managementMarketing structureDigital media transformation
CMO Forum meeting overview (June 2021)
Overview of the CMO Forum held remotely on June 2, 2021.
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Brand purposeBrand reputationSustainability
L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
13 companies now on board pledge to help marketers lead on sustainability
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Brand purposeBrand reputationSustainability
How are you helping marketing get on the sustainability journey?
We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…
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Advertising & policyBrand purposeSustainabilityMarketing operations
Marketing and Sustainability: Closing the Gaps
What can Marketers do to drive Sustainability in their industry?
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Advertising & policySustainabilityMarketing operations
Spotlight on sustainability around the world
Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…
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Marketing procurementMarketing procurement
Spotlight: WFA in 2021
A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
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Advertising & policyPrivacy & tech
WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…