Posts about Rob Dreblow

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  1.    Planet Pledge Leaders' Forum: Poll results
    Advertising & policyMarketing strategySustainabilityMarketing organisationMarketing strategy

    Planet Pledge Leaders' Forum: Poll results

    This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…

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  2.    Benchmark: Sustainability & Marketing Consultants
    Advertising & policySustainability

    Benchmark: Sustainability & Marketing Consultants

    WFA member benchmark on recommended sustainability and marketing consultants.

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  3.    CMO Forum meeting overview (September 2021)
    Agency managementCreativityMarketing structureDigital media transformation

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

    Read more about "CMO Forum meeting overview (September 2021)"
  4.    Insight Forum Overview (June 2021)
    Influencer marketingMarketing strategyMarketing strategy

    Insight Forum Overview (June 2021)

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

    Read more about "Insight Forum Overview (June 2021)"
  5.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Advertising & policyMarketing structureSustainabilityMarketing operations

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  6.    CMO Forum meeting overview (June 2021)
    Agency managementMarketing structureDigital media transformation

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
  7.    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
    Brand purposeBrand reputationSustainability

    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

    13 companies now on board pledge to help marketers lead on sustainability  

    Read more about "L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge"
  8.    How are you helping marketing get on the sustainability journey?
    Brand purposeBrand reputationSustainability

    How are you helping marketing get on the sustainability journey?

    We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…

    Read more about "How are you helping marketing get on the sustainability journey?"
  9.    Marketing and Sustainability: Closing the Gaps
    Advertising & policyBrand purposeSustainabilityMarketing operations

    Marketing and Sustainability: Closing the Gaps

    What can Marketers do to drive Sustainability in their industry?

    Read more about "Marketing and Sustainability: Closing the Gaps"
  10.    Spotlight on sustainability around the world
    Advertising & policySustainabilityMarketing operations

    Spotlight on sustainability around the world

    Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…

    Read more about "Spotlight on sustainability around the world"
  11.    Spotlight: WFA in 2021
    Marketing procurementMarketing procurement

    Spotlight: WFA in 2021

    A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.

    Read more about "Spotlight: WFA in 2021"
  12.    WFA Forum Chairs look back on 2020
    Advertising & policyPrivacy & tech

    WFA Forum Chairs look back on 2020

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

    Read more about "WFA Forum Chairs look back on 2020"