Posts about Rob Dreblow

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  1.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital media transformationMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

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  2.    ‘SPARCS’ – a framework to plan for your digital transformation
    Digital media transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

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  3.    Five step process to Data Driven Marketing (2017)
    Ad techMedia & analyticsPrivacy & techDigital media transformation

    Five step process to Data Driven Marketing (2017)

       

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  4.    5 ways to make newsrooms & content more effective
    CreativityContent marketingMarketing operations

    5 ways to make newsrooms & content more effective

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  5. MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia

    WFA News

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  6.    Compendium of ad fraud knowledge for media investors
    Ad fraudProgrammatic & ad techAdvertising & policyMedia & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

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  7.    CMO FORUM: 2015 Year in Review
    Marketing strategyMarketing strategy

    CMO FORUM: 2015 Year in Review

    CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…

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  8.    Benchmark on C-suite roles and responsibilities
    Integrated marketingMarketing structureIntegrated marketingMarketing organisation

    Benchmark on C-suite roles and responsibilities

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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  9. Marketing strategyMarketing strategy

    #12tweets from our CMO FORUM @Cannes_Lions

    WFA News

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  10.    The elements of digital transformation
    Ad techMarketing strategyDigital media transformationMarketing organisationMarketing strategy

    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

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