Posts about Video

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  1.    Uncertainty on the Croisette
    Cannes Lions

    Uncertainty on the Croisette

    Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some…

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  2.    Spotlight: Managing CO2 emissions in media
    SustainabilityMedia transformation

    Spotlight: Managing CO2 emissions in media
    Open to WFA members only

    Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media…

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  3.    WFA Webinar: A Global Roadmap for HFSS Ad Standards

    WFA Webinar: A Global Roadmap for HFSS Ad Standards
    Open to WFA members only

    How can advertisers help shape a healthier global food environment?

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  4.    Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
    Agencies & partnersAgency remuneration

    Spotlight: A Mid-Year Agency Roundup - Beyond the Surface

    In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…

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  5.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurementHalo

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement - June 2025 meeting

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  6.    Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
    Audience measurementChannelsProgrammatic & ad tech

    Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
    Open to WFA members only

    Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in…

    Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"
  7.    Spotlight: Global Content Production: Evolution and Looking Ahead
    Marketing procurementMarketing procurement

    Spotlight: Global Content Production: Evolution and Looking Ahead
    Open to WFA members only

    In this session, our guest and partner, Claire Randall, unpacks the key take-outs from our recent joint report, Global Content…

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  8.    Spotlight: Creativity & Leadership
    Creativity

    Spotlight: Creativity & Leadership
    Open to WFA members only

    If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.

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  9.    In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
    Agencies & partners

    In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
    Open to WFA members only

    OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies…

    Read more about "In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI"
  10.    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    AI

    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Open to WFA members only

    According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

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  11.    Bias in AI and Inclusive Prompting with Creative Equals
    AI

    Bias in AI and Inclusive Prompting with Creative Equals
    Open to WFA members only

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

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  12.    Data integrity: the new currency for responsible media?

    Data integrity: the new currency for responsible media?
    Open to WFA members only

    As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…

    Read more about "Data integrity: the new currency for responsible media?"