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AI
Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…
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AI
Bias in AI and Inclusive Prompting with Creative Equals
Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
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Data integrity: the new currency for responsible media?
As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…
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Audience measurementChannelsProgrammatic & ad tech
Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: Growing a Global Brand in Local Soil
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementCross-media measurementHalo
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement - April meeting
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Marketing procurementAIMarketing procurement
The impact of GenAI on partner management
This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…
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CreativityGlobal Marketer WeekAICMO
Marketing leaders highlight key trends at Global Marketer Week 2025
Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…
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Agencies & partnersAgency managementCreativity
Spotlight: Evaluating Better Ideas
Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…
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Global Marketer Week
Highlights from Global Marketer Week 2025
Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technology
Knowledge Spotlight: Marketing Mix Modelling 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…