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Media & analytics
WFA reveals first results from new media contract benchmarking
WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find…
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Media & analytics
The rise of insights partnerships
Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…
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Knowledge Spotlight: Marketing Mix Modelling 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Search Engine Optimisation (SEO) 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Cross-media measurementMedia & analytics
Knowledge Spotlight: Media Measurement 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Advertising & policyMedia & analyticsAI
Knowledge Spotlight: Digital Privacy 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Media & analyticsAI
How AI could augment human insights
New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…
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Media & analyticsGlobal Marketer WeekForum Connect
Every brand needs a stronger insight function
Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…
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Media & analytics
WFA names new chairs for Insight Forum and National Associations Council
The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
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Media & analytics
The new rules for successful insights teams
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
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Media & analytics
Benchmark: Consumer Intimacy Programs
WFA member benchmark on perspectives on Consumer Intimacy Programs
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Media & analytics
Spotlight: Spark more insights-driven decisions with generative AI
Generative AI can’t make big decisions for you, but it can help you make better decisions.