Posts about Media & analytics

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1. 
   Event reports
   Agencies & partnersIntegrated marketingAgency managementCross-media measurementMedia & analyticsMarketing structureIntegrated marketingDigital media transformation

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

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2. 
   Expert opinion
   Media & analyticsInclusive marketing

   Consumer Insights needs an inclusive approach too

   Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

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3. 
   Benchmark
   Agencies & partnersCross-media measurementMedia & analyticsMarketing technologyMarketing technology

   Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

   A WFA member was looking for reviews of GMP365

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4. 
   Media & analytics

   Inclusive Visual Search Guide

   Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…

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5. 
   News
   Advertising & policyDigital policyMedia & analytics

   Ad industry launches 'Partnership for Responsible Addressable Media'

   Goal is to ensure a sustainable future of digital media for businesses and consumers

   Governing group of industry leaders…

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6. 
   Report
   Audience measurementMedia & analyticsMarketing technologyAIMarketing technology

   Driving brand value with emotional intelligence in content

   This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

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7. 
   Benchmark
   Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategy

   Corporate Sustainability Survey Report

   This WFA member survey covers our member's corporate sustainability practices.

   Read more about "Corporate Sustainability Survey Report"
8. 
   Event reports
   Agencies & partnersAgency evaluationAdvertising & policyMedia & analytics

   Insight Forum meeting overview (December 2019)

   Overview of the Insight Forum meeting held on 4 December 2019 in London.

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9. 
   News
   Media & analytics

   Blockchain can create more efficiency and transparency in digital marketing, according to German study

   New OWM study emphasises need for industry-wide stakeholder involvement

   Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"
10. 
    Benchmark
    Advertising & policyTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    Member barometer 2019

     WFA member survey. For additional details, please log in.

    Read more about "Member barometer 2019"
11. 
    Report
    Advertising & policyDigital policyMedia & analytics

    Annual Report 2018

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
12. 
    Benchmark
    ChannelsTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    TV and online video costs to rise considerably, forecasts show

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

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