7 in 10 clients: changing remuneration models will improve relations with agencies

7 in 10 clients: changing remuneration models will improve relations with agencies

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Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

Article details

  • Author:WFA

    WFA

Press releasesReport
31 January 2019

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Associated topics

Tags: Agency managementMarketing procurementPress releasesReportSourcing ForumAgencies & partnersAgency evaluationAgency remunerationMarketing procurement

Article details

  • Author:WFA

    WFA

Press releasesReport
31 January 2019

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