National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council

    Milan Italy

    23 Oct 2025

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Updates & industry initiatives from the NAC network

  1.    Spain sees increase in advertising investment

    Spain sees increase in advertising investment

    AEA Spain publishes findings of latest marketing study

    Read more about "Spain sees increase in advertising investment"
  2.    Advertising delivers powerful economic benefits across the EU
    Value of advertising

    Advertising delivers powerful economic benefits across the EU

    New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment…

    Read more about "Advertising delivers powerful economic benefits across the EU"
  3.    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
    Digital policy

    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising

    Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands. …

    Read more about "TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising"
  4.    The Value of Advertising (2017)
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

    Read more about "The Value of Advertising (2017)"
  5. Advertising & policyValue of advertising

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

    Read more about "5 marketing predictions for 2017"
  6. Global Marketer Week

    5 public affairs predictions for 2017

    What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.

    Read more about "5 public affairs predictions for 2017"
  7.    Zimbabwe tackles marketing to the new generation consumer

    Zimbabwe tackles marketing to the new generation consumer

    MAZ Zimbabwe holds annual marketing conference

    Read more about "Zimbabwe tackles marketing to the new generation consumer"
  8. Uruguay honours advertising's most talented

    WFA News

    Read more about "Uruguay honours advertising's most talented"
  9. A golden night for advertising in Paraguay

    WFA News

    Read more about "A golden night for advertising in Paraguay"
  10. Moroccan advertisers hold largest digital gathering in Africa

    WFA News

    Read more about "Moroccan advertisers hold largest digital gathering in Africa"
  11. Australian association welcomes new Board

    WFA News

    Read more about "Australian association welcomes new Board"
  12. Kenyan advertisers reward the best in marketing

    WFA News

    Read more about "Kenyan advertisers reward the best in marketing"
  13. Greek advertisers warn against era of digital Darwinism

    WFA News

    Read more about "Greek advertisers warn against era of digital Darwinism"
  14. New beginnings: UAE association relaunched

    WFA News

    Read more about "New beginnings: UAE association relaunched"
  15.    Ten things a CDO can do to keep digital transformation on track
    Marketing strategyMarketing strategy

    Ten things a CDO can do to keep digital transformation on track

    The recent WFA CDOFORUMs in Asia capped a year of intense activity with back-to-back sessions in Singapore and Hong Kong.

    Read more about "Ten things a CDO can do to keep digital transformation on track"
  16. Global Marketer Week

    WFA announces first speakers for Global Marketer Week

    Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates…

    Read more about "WFA announces first speakers for Global Marketer Week"
  17. Global Marketer Week

    WFA announces first speakers for Global Marketer Week

    Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates…

    Read more about "WFA announces first speakers for Global Marketer Week"
  18. Australian association releases media transparency guidelines

    WFA News

    Read more about "Australian association releases media transparency guidelines"
  19. US multicultural marketing alliance formed

    WFA News

    Read more about "US multicultural marketing alliance formed"
  20. Zimbabwe association welcomes new president

    WFA News

    Read more about "Zimbabwe association welcomes new president"
  21. Denmark rewards 'true' advertising

    WFA News

    Read more about "Denmark rewards 'true' advertising"
  22. Spanish advertisers celebrate advertising effectiveness

    WFA News

    Read more about "Spanish advertisers celebrate advertising effectiveness"
  23. Chile honours significant contributions to marketing

    WFA News

    Read more about "Chile honours significant contributions to marketing"
  24. Venezuelan awards judged by neuromarketing

    WFA News

    Read more about "Venezuelan awards judged by neuromarketing"