The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council

Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Upcoming NAC meetings and events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Spain sees increase in advertising investment
AEA Spain publishes findings of latest marketing study
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Value of advertising
Advertising delivers powerful economic benefits across the EU
New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment…
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Digital policy
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands. …
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Advertising & policyValue of advertising
The Value of Advertising (2017)
The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
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Advertising & policyValue of advertising
5 marketing predictions for 2017
After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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Global Marketer Week
5 public affairs predictions for 2017
What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.
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Zimbabwe tackles marketing to the new generation consumer
MAZ Zimbabwe holds annual marketing conference
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Uruguay honours advertising's most talented
WFA News
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A golden night for advertising in Paraguay
WFA News
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Moroccan advertisers hold largest digital gathering in Africa
WFA News
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Australian association welcomes new Board
WFA News
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Kenyan advertisers reward the best in marketing
WFA News
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Greek advertisers warn against era of digital Darwinism
WFA News
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New beginnings: UAE association relaunched
WFA News
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Marketing strategyMarketing strategy
Ten things a CDO can do to keep digital transformation on track
The recent WFA CDOFORUMs in Asia capped a year of intense activity with back-to-back sessions in Singapore and Hong Kong.
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Global Marketer Week
WFA announces first speakers for Global Marketer Week
Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates…
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Global Marketer Week
WFA announces first speakers for Global Marketer Week
Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates…
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Australian association releases media transparency guidelines
WFA News
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US multicultural marketing alliance formed
WFA News
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Zimbabwe association welcomes new president
WFA News
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Denmark rewards 'true' advertising
WFA News
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Spanish advertisers celebrate advertising effectiveness
WFA News
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Chile honours significant contributions to marketing
WFA News
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Venezuelan awards judged by neuromarketing
WFA News