Posts about Benchmark

Related content

1. 
   Benchmark
   Marketing procurementMarketing organisationMarketing procurement

   Benchmark on Agency capability mapping

   WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

   Read more about "Benchmark on Agency capability mapping"
2. 
   Benchmark
   Channels

   Benchmark on the evolution of magazine readership and media buying

   A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…

   Read more about "Benchmark on the evolution of magazine readership and media buying"
3. 
   Benchmark
   Media & analyticsDigital media transformation

   Survey on data driven marketing (DDM)

   This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

   Read more about "Survey on data driven marketing (DDM)"
4. 
   Benchmark
   Channels

   Survey on Mobile Marketing China: Online to Offline

   The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…

   Read more about "Survey on Mobile Marketing China: Online to Offline"
5. 
   Benchmark
   Marketing structure

   Marketing in LATAM survey results

   This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

   Read more about "Marketing in LATAM survey results"
6. 
   Benchmark
   Agency managementMarketing procurementMarketing procurement

   Benchmark on Recommended digital agencies in Philippines

   WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

   Read more about "Benchmark on Recommended digital agencies in Philippines"
7. 
   Benchmark
   Media & analyticsMarketing structure

   Benchmark on digital insight and innovation generation

   A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

   Read more about "Benchmark on digital insight and innovation generation"
8. 
   Benchmark
   Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy

   Benchmark on media agency on-boarding - key considerations and pitfalls

   A short survey to elicit member experiences in regard to on-boarding a new media agency. 

   Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
9. 
   Benchmark
   Agency managementMarketing procurementMarketing procurement

   Recommended global PR agencies

   Benchmark on recommended global PR agencies.

   Read more about "Recommended global PR agencies"
10. 
    Benchmark
    Ad fraudAudience measurementAd tech

    Survey on digital attribution modelling

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"
11. 
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"
12. 
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on App Developers in Asia

    WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…

    Read more about "Benchmark on App Developers in Asia"