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Posts about Benchmark

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  1. Survey on media management in the US
    Benchmark
    Agencies & partnersAgency rostersMarketing structureMarketing organisation

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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  2. Benchmark on working with digital asset management suppliers
    Benchmark
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technology

    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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  3. Survey on brand tracking
    Benchmark
    Media & analytics

    Survey on brand tracking

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…

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  4. Benchmark on creative and digital agency rates 2015
    Benchmark
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Benchmark on creative and digital agency rates 2015

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

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  5. Benchmark on recommended experiential and event agencies
    Benchmark
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Benchmark on recommended experiential and event agencies

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

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  6. Benchmark on recommended ad production suppliers
    Benchmark
    Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

    Benchmark on recommended ad production suppliers

    Benchmark on recommended ad production networks and production adaptation companies.

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  7. Survey on sourcing events
    Benchmark
    Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement

    Survey on sourcing events

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

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  8. Survey on evolution of payment terms
    Benchmark
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Survey on evolution of payment terms

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

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  9. Survey on sourcing PR
    Benchmark
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Survey on sourcing PR

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…

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  10. Survey on sourcing print suppliers
    Benchmark
    Agencies & partnersAgency evaluationMarketing procurementMarketing procurement

    Survey on sourcing print suppliers

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

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