Posts about Benchmark

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1. 
   Benchmark
   Agency managementMarketing procurementMarketing procurement

   Benchmark on Recommended digital agencies in South Korea

   WFA benchmark on recommended digital agencies in South Korea.

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2. 
   Benchmark
   Integrated marketingMarketing structureIntegrated marketingMarketing organisation

   Benchmark on C-suite roles and responsibilities

   This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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3. 
   Benchmark
   Integrated marketingAgency managementIntegrated marketing

   Benchmark on Pitch fees in South Africa

   Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

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4. 
   Benchmark
   Integrated marketingIntegrated marketing

   Benchmark on recommended global content agencies

   WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

   Read more about "Benchmark on recommended global content agencies"
5. 
   Benchmark
   Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

   Benchmark on franchising models

   WFA member benchmark on franchising models.

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6. 
   Benchmark
   Marketing procurementMarketing procurement

   Benchmark on media agency rate

   Benchmarked media agency rates by role for Germany, UK and US.

   Read more about "Benchmark on media agency rate"
7. 
   Benchmark
   Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

   Benchmark on managing usage rights

   Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

   Read more about "Benchmark on managing usage rights"
8. 
   Benchmark
   Marketing procurementMarketing structureMarketing organisationMarketing procurement

   Survey on Global Marketing Category Management

   Research on the management, supply base and sourcing resources against over 15 marketing categories.

   Read more about "Survey on Global Marketing Category Management"
9. 
   Benchmark
   Integrated marketingMarketing structureIntegrated marketingMarketing organisation

   Survey on digital resource engagement with brand marketing

   Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

   Read more about "Survey on digital resource engagement with brand marketing"
10. 
    Benchmark
    Programmatic & ad techAd techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

    Read more about "Benchmark on retargeting investment & approach"
11. 
    Benchmark
    Integrated marketingAgency managementMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
12. 
    Benchmark
    ChannelsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Benchmark on media budget setting

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

    Read more about "Benchmark on media budget setting"