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  1. Benchmark: Marketing Capability Investment
    Benchmark
    Marketing capabilities

    Benchmark: Marketing Capability Investment

    This new WFA member benchmark dispels the myths on capability investment.

    Read more about "Benchmark: Marketing Capability Investment"
  2. Media budgets are on the rise, finds WFA and Ebiquity annual research
    BenchmarkReport

    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

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  3. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Savings Categorisation of Inflation Hedging

    WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

    Read more about "Benchmark: Savings Categorisation of Inflation Hedging"
  4. DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
    Benchmark
    Advertising & policyDigital policyPrivacy & tech

    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

    A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

     

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  5. Benchmark: Marketing Budget Setting
    Benchmark

    Benchmark: Marketing Budget Setting

    WFA benchmark containing best practices of marketing budget setting.

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  6. Benchmark: Recommended Capability Vendors
    Benchmark
    Marketing capabilities

    Benchmark: Recommended Capability Vendors

     WFA benchmark containing member-recommended capability training vendors .

    Read more about "Benchmark: Recommended Capability Vendors"
  7. GenAI figures in most brands’ marketing plans, says new WFA research
    NewsPress releasesBenchmark
    Digital policyMarketing technologyAIMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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  8. Benchmark: The Evolution of Couponing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: The Evolution of Couponing

    WFA member benchmark on how organisations are evolving their approach to couponing.

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  9. Benchmark: Approaches to entertainment marketing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA member benchmark on how organisations are approaching the entertainment marketing category

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  10. Benchmark: Consumer Segmentation
    Benchmark

    Benchmark: Consumer Segmentation

    This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

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  11. Benchmark: Brand Health Tracking Programmes
    Benchmark

    Benchmark: Brand Health Tracking Programmes

    This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

    Read more about "Benchmark: Brand Health Tracking Programmes"
  12. Benchmark: Consumer Data Platforms
    Benchmark

    Benchmark: Consumer Data Platforms

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

    Read more about "Benchmark: Consumer Data Platforms"