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Marketing structure
Benchmark: Internal brand communications and engagement
Read more about "Benchmark: Internal brand communications and engagement"WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
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Agencies & partnersAgency evaluationMarketing procurementGamingMarketing procurement
Benchmark: recommended sponsorship activation partners
Read more about "Benchmark: recommended sponsorship activation partners"WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
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Benchmark: Measuring the ROI of the Insights function
Read more about "Benchmark: Measuring the ROI of the Insights function"WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Media & analyticsBenchmark: Consumer Intimacy Programs
Read more about "Benchmark: Consumer Intimacy Programs"WFA member benchmark on perspectives on Consumer Intimacy Programs
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Benchmark: Insights Core Competencies
Read more about "Benchmark: Insights Core Competencies"WFA member benchmark on the key skills insights leaders are focusing on
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Agencies & partnersInfluencer marketingMarketing procurementMarketing procurement
Benchmark: end to end talent management process - in-housing vs outsourcing
Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
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Marketing structureMarketing capabilitiesMarketing capability: the soft reply to a hard question
Read more about "Marketing capability: the soft reply to a hard question"Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
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Agencies & partnersAIBenchmark: Generative AI training
Read more about "Benchmark: Generative AI training"WFA member benchmark exploring training in Generative AI.
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Agencies & partnersMarketing procurementMarketing procurement
Benchmark: Global category management - Production consultants
Read more about "Benchmark: Global category management - Production consultants"WFA member benchmark on how marketing organisations work with production consultants.
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Agencies & partnersBenchmark: Consumer segmentation partners in APAC
Read more about "Benchmark: Consumer segmentation partners in APAC"WFA member benchmark on identifying segmentation suppliers in APAC
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Marketing capabilities
Benchmark: Marketing Capability Investment
Read more about "Benchmark: Marketing Capability Investment"This new WFA member benchmark dispels the myths on capability investment.
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Media budgets are on the rise, finds WFA and Ebiquity annual research
Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…