Posts about Ioana Danila

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1. 
   Benchmark
   Marketing effectiveness

   Benchmark: Digital Advertising Testing Protocols & Partners

   A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…

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2. 
   Report

   The future of insights and marketing effectiveness

   In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

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3. 
   Benchmark
   Agencies & partnersAgency evaluation

   Benchmark: Trends agencies and partners

   A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

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4. 
   Benchmark
   Marketing operations

   Benchmark: Marketing or Media Mix Models and ROI

   WFA member benchmark on Marketing or Media Mix Models and ROI

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5. 
   Benchmark
   Marketing operations

   Benchmark: Share of Voice vs Share of Market

   WFA member benchmark on Share of Voice vs Share of Market

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6. 
   Event reports
   Agencies & partnersInfluencer marketingMarketing strategyMarketing strategy

   Insight Forum Overview (October 2021)

   Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

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7. 
   Event reports
   Influencer marketingMarketing strategyMarketing strategy

   Insight Forum Overview (June 2021)

   Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

   Read more about "Insight Forum Overview (June 2021)"
8. 
   News
   Advertising & policyDigital policyMedia & analytics

   Ad industry launches 'Partnership for Responsible Addressable Media'

   Goal is to ensure a sustainable future of digital media for businesses and consumers

   Governing group of industry leaders…

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9. 
   Benchmark
   Agencies & partnersMarketing effectiveness

   Benchmark: Market Insights Platforms

   A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.

   Read more about "Benchmark: Market Insights Platforms"
10. 
    Report
    Audience measurementMedia & analyticsMarketing technologyAIMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

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11. 
    Benchmark
    Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategy

    Corporate Sustainability Survey Report

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
12. 
    Event reports
    Agencies & partnersAgency evaluationAdvertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"