Posts about Matt Green

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1. 
   Press releases
   Marketing effectivenessForum Connect

   Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds

   Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…

   Read more about "Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds"
2. 
   Report
   Marketing effectivenessForum Connect

   Creating a Global Culture of Marketing Effectiveness

   Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…

   Read more about "Creating a Global Culture of Marketing Effectiveness"
3. 
   Video

   Spotlight: Navigating global media demand and pricing trends –2023 & beyond

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…

   Read more about "Spotlight: Navigating global media demand and pricing trends –2023 & beyond"
4. 
   Event reports
   ChannelsMarketing structureRetail media & ecommerce

   Media Forum Overview – Taking a Deeper Dive into Retail Media

   Meeting overview and agenda from the Media Forum on the 8th of June 2023.

   Read more about "Media Forum Overview – Taking a Deeper Dive into Retail Media"
5. 
   Guides & templates

   Media Contract Guidance for Advertisers: Global Best Practice

   WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

   Read more about "Media Contract Guidance for Advertisers: Global Best Practice"
6. 
   Guides & templates

   Media Contract Guidance for Advertisers: Focus on China

   The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…

   Read more about "Media Contract Guidance for Advertisers: Focus on China"
7. 
   Event reports
   Marketing procurementMarketing structureMarketing procurementMedia transformation

   Media x Sourcing Forum meeting overview (March 2023)

   Overview of the Media x Sourcing Forum held remotely on 29^th March 2023.

   Read more about "Media x Sourcing Forum meeting overview (March 2023)"
8. 
   Video
   Cross-media measurement

   An update on the advertisers’ approach to cross-media measurement

   Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…

   Read more about "An update on the advertisers’ approach to cross-media measurement"
9. 
   Press releases
   Global Marketer Week

   WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

   Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…

   Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"
10. 
    Report
    Brand purposeBrand reputationCross-media measurement

    WFA issues Global Media Charter 3.0

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…

    Read more about "WFA issues Global Media Charter 3.0"
11. 
    Benchmark
    Advertising & policyMedia & analytics

    WFA Survey: A Closer Look at Data Clean Rooms

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

    Read more about "WFA Survey: A Closer Look at Data Clean Rooms"
12. 
    Video
    Cross-media measurement

    Spotlight: Reach Curves Gone Rogue

    A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

    Read more about "Spotlight: Reach Curves Gone Rogue"