Posts about Matt Green

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1. 
   Video
   Programmatic & ad tech

   Spotlight: ANA Programmatic Media Supply Chain Study

   Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for…

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2. 
   Video
   Audience measurementCross-media measurement

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

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3. 
   Video
   Marketing effectiveness

   WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

   The first meeting of the WFA Media Community in 2024.

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4. 
   Event reports
   Marketing effectiveness

   Media Forum Connect meeting overview (November 2023)

   Overview of the Media Forum held in New York City in November 2023

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5. 
   Expert opinionReport
   Agencies & partnersAgency evaluationTrends & forecasts

   Pitch Management - Key Stages for Success

   Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…

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6. 
   BenchmarkReport

   Media budgets are on the rise, finds WFA and Ebiquity annual research

   Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

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7. 
   Expert opinionReport
   Agencies & partnersTrends & forecasts

   Pitch Smart - A Study by MediaSense

   MediaSense's global survey of 100+ media agency professionals 

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8. 
   NewsReport

   Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

   From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…

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9. 
   Event reports
   Marketing effectiveness

   Media Forum meeting overview (October 2023)

   Overview of the Media Forum held in Zurich, Switzerland in October 2023

   Read more about "Media Forum meeting overview (October 2023)"
10. 
    VideoReport
    Agency evaluationAgency remunerationAgency rostersAgency management

    The Future of Media Agency Models: Change is Coming

    Open to WFA members only

    A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…

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11. 
    Report
    Marketing effectiveness

    Improving creative effectiveness through in-flight optimisation

    A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…

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12. 
    Video

    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…

    Read more about "Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape"