Posts about Programmatic & ad tech

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1. 
   Press releasesBenchmark
   Programmatic & ad techMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

   WFA study ranks countries by programmatic maturity

   Advertisers need to tailor approach according to market development

   Read more about "WFA study ranks countries by programmatic maturity"
2. 
   Event reports
   Programmatic & ad techAdvertising & policyDigital policyData governancePrivacy & techGDPR

   DGX meeting materials - (December 2018)

   Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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3. 
   Benchmark
   Programmatic & ad tech

   Global Programmatic Maturity Report 2018

   The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…

   Read more about "Global Programmatic Maturity Report 2018"
4. 
   Event reports
   Programmatic & ad techInfluencer marketingMarketing procurementMarketing procurement

   Sourcing Forum Meeting - Amsterdam November 2018

   Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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5. 
   Event reports
   Programmatic & ad techAdvertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technology

   DGX meeting overview (September 2018)

   Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

   Read more about "DGX meeting overview (September 2018)"
6. 
   Event reports
   Programmatic & ad techAdvertising & policyDigital policyAd techPrivacy & techGDPR

   DGX meeting overview (October 2018)

   Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

   Read more about "DGX meeting overview (October 2018)"
7. 
   Event reports
   Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPR

   DGX meeting overview (June 2018)

   Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

   Read more about "DGX meeting overview (June 2018)"
8. 
   Event reports
   Ad fraudProgrammatic & ad tech

   Media Forum Meeting Overview (March 2018, Shanghai)

    Overview of the Media Forum held in March 2018 in Shanghai.

   Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"
9. Press releasesReport
   Programmatic & ad techAd tech

   Major multinationals hike programmatic budgets while seeking greater control

   WFA study finds increase of 11 percentage points expected 2017/18

   Read more about "Major multinationals hike programmatic budgets while seeking greater control"
10. 
    Video
    Programmatic & ad tech

    Webinar: Future of Programmatic Media

    Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…

    Read more about "Webinar: Future of Programmatic Media"
11. 
    Benchmark
    Ad fraudProgrammatic & ad techAdvertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
12. 
    Press releases
    Programmatic & ad techAI

    Major multinationals identify emerging skills gaps on AI, programmatic and IoT

    Performance lags priority on digital integration and e-commerce

    Read more about "Major multinationals identify emerging skills gaps on AI, programmatic and IoT"