Posts about Programmatic & ad tech

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1. 
   BenchmarkReport
   Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA member benchmark. For additional details, please log in.

   Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
2. 
   Video
   Ad fraudProgrammatic & ad tech

   Webinar: Reducing fraud in programmatic with ads.txt

   Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

   Read more about "Webinar: Reducing fraud in programmatic with ads.txt"
3. 
   Report
   Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPR

   The contribution of data to digital advertising (Europe, 2017)

   This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

   Read more about "The contribution of data to digital advertising (Europe, 2017)"
4. 
   Video
   Programmatic & ad tech

   Webinar: Seeing through the Financial Fog

   In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US),…

   Read more about "Webinar: Seeing through the Financial Fog"
5. 
   Benchmark
   Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics

   Survey on Media Governance and Guardianship

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Media Governance and Guardianship"
6. 
   Benchmark
   Programmatic & ad techAd techCross-media measurementMedia & analytics

   Programmatic management fee benchmarking

    WFA member benchmark. For additional details, please log in.

   Read more about "Programmatic management fee benchmarking"
7. 
   Video
   Programmatic & ad tech

   Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?

    WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.

   Read more about "Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?"
8. News
   Ad fraudProgrammatic & ad tech

   WFA reacts to recent stories on ad misplacement

   Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*

   Read more about "WFA reacts to recent stories on ad misplacement"
9. Press releases
   Programmatic & ad tech

   Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

   90% are reviewing contracts to secure greater control

   Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"
10. News
    Programmatic & ad tech

    Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    90% are reviewing contracts to secure greater control

    Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"
11. 
    Benchmark
    Programmatic & ad techTrends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
12. 
    Video
    Programmatic & ad tech

    Webinar: How to Raise your Game and Win in Programmatic

    James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…

    Read more about "Webinar: How to Raise your Game and Win in Programmatic"