Posts about Programmatic & ad tech

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1. 
   Video
   Programmatic & ad techAd techIn-housingMarketing structureMarketing operations

   Webinar: In-housing Programmatic Media Success

   This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…

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2. 
   Event reports
   Programmatic & ad techAdvertising & policyDigital policyAd techPrivacy & tech

   DGX meeting overview (September 2019)

   Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

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3. 
   Event reports
   Programmatic & ad techAgency evaluationAgency rostersAgency managementMarketing procurementMarketing structureMarketing procurement

   Sourcing Forum meeting overview (June 2019)

   Overview of the Sourcing Forum held on June 26th, 2019 in New York.

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4. 
   Event reports
   Ad fraudProgrammatic & ad techAd tech

   Media Forum Meeting Overview (June 2019, Shanghai)

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

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5. 
   BenchmarkReport
   Ad fraudProgrammatic & ad techAgencies & partnersAgency remunerationAdvertising & policyAgency managementIn-housingMarketing structureDigital media transformation

   The State of Advertising

   WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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6. 
   Event reports
   Programmatic & ad tech

   Progressive Programmatic Solutions workshop overview (April 2019)

   Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

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7. 
   BenchmarkReport
   Audience measurementProgrammatic & ad techAd techMarketing technologyDigital media transformationMarketing technology

   APAC Programmatic Maturity Report 2018

   WFA member report. For additional details, please log in.

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8. 
   NewsBenchmark
   Programmatic & ad techTrends & forecasts

   Nine out of ten marketers in APAC buy media programmatically

   Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

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9. 
   Event reports
   Programmatic & ad techIn-housingMedia transformation

   Media Forum meeting overview (February 2019, Singapore)

   Overview of the Media Forum held on February 12th, 2019 in Singapore.

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10. 
    Benchmark
    Programmatic & ad techTrends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

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11. 
    Event reports
    Programmatic & ad techIn-housingMedia transformation

    Media Forum meeting overview (October 2018, Amsterdam)

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

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12. 
    Event reports
    Ad fraudProgrammatic & ad techIn-housingMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    Overview of the Media Forum held on November 7th, 2019 in New York.

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