Working groups

Posts about Programmatic & ad tech

Related content

  1. Compendium of ad fraud knowledge for media investors
    Guides & templates
    Ad fraudProgrammatic & ad techAdvertising & policyMedia & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"
  2. Survey results on calculating programmatic savings
    Benchmark
    Programmatic & ad techAgency evaluationAd techMarketing procurementMarketing procurement

    Survey results on calculating programmatic savings

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

    Read more about "Survey results on calculating programmatic savings"
  3. Benchmark on the use of DMPs by insights teams to generate consumer insights
    Benchmark
    Programmatic & ad techAd techMedia & analytics

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
  4. Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    Benchmark
    ChannelsProgrammatic & ad techAd tech

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

    Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"
  5. Webinar on Programmatic Media: Seeing Through the Financial Fog
    Video
    Programmatic & ad tech

    Webinar on Programmatic Media: Seeing Through the Financial Fog

    Webinar featuring Andrew Altersohn, CEO of AD/FIN

    Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"
  6. Benchmark on retargeting investment & approach
    Benchmark
    Programmatic & ad techAgencies & partnersAgency remunerationAd techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

    Read more about "Benchmark on retargeting investment & approach"
  7. Guide to Programmatic Media (2014)
    Guides & templates
    Programmatic & ad techAgencies & partnersTrends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"