Posts about AI

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  1.    Three-quarters of brands want to change their agency remuneration model
    Agency evaluationAgency remunerationAgency managementMarketing technologyMarketing structureAIMarketing technology

    Three-quarters of brands want to change their agency remuneration model
    Open to WFA members only

    According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

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  2.    Knowledge Spotlight: Digital Privacy 101
    Advertising & policyMedia & analyticsAI

    Knowledge Spotlight: Digital Privacy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Digital Privacy 101"
  3.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    Agency managementAI

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"
  4.    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
    Digital policyMarketing technologyAIMarketing technology

    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"
  5.    CMO Forum Meeting Overview, London (October 2024)
    CreativityAI

    CMO Forum Meeting Overview, London (October 2024)

    Overview of the WFA CMO Forum held in person in London

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  6.    The Ritbot tackles marketers’ deepest fears
    AI

    The Ritbot tackles marketers’ deepest fears

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…

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  7.    Knowledge spotlight: AI-augmented skills
    Agencies & partnersCreativityAI

    Knowledge spotlight: AI-augmented skills

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: AI-augmented skills"
  8.    How brands are tackling generative AI’s challenges and opportunities
    AI

    How brands are tackling generative AI’s challenges and opportunities

    WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…

    Read more about "How brands are tackling generative AI’s challenges and opportunities"
  9.    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"
  10.    Consumer perspectives on AI in advertising & marketing
    Digital policyAI

    Consumer perspectives on AI in advertising & marketing
    Open to WFA members only

    Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…

    Read more about "Consumer perspectives on AI in advertising & marketing"
  11.    How AI could augment human insights
    Media & analyticsAI

    How AI could augment human insights
    Open to WFA members only

    New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…

    Read more about "How AI could augment human insights"
  12.    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms
    Agencies & partnersCreativityMarketing technologyAIMarketing technology

    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"