Posts about AI

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  1.    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    AI

    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Open to WFA members only

    According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

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  2.    Bias in AI and Inclusive Prompting with Creative Equals
    AI

    Bias in AI and Inclusive Prompting with Creative Equals
    Open to WFA members only

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

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  3.    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
    AI

    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…

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  4.    Major brands wary of using AI influencers
    Influencer marketingAI

    Major brands wary of using AI influencers
    Open to WFA members only

    New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…

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  5.    WFA at Grab, Meeting Overview (April 2025)
    AI

    WFA at Grab, Meeting Overview (April 2025)

    Overview of the event held at Grab HQ in Singapore on the 24th of April.

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  6.    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
    Marketing technologyAIMarketing technology

    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
  7.    WFA Survey: using and governing AI influencers
    Advertising & policyAI

    WFA Survey: using and governing AI influencers

    WFA research on how brands are using and governing AI influencers.

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  8.    The impact of GenAI on partner management
    Marketing procurementAIMarketing procurement

    The impact of GenAI on partner management

    This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…

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  9.    Marketing leaders highlight key trends at Global Marketer Week 2025
    CreativityGlobal Marketer WeekAICMO

    Marketing leaders highlight key trends at Global Marketer Week 2025

    Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…

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  10.    AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
    Marketing technologyAIMarketing technology

    AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week"
  11.    WFA President’s Vision for 2025
    CreativityMarketing technologyAIMarketing technology

    WFA President’s Vision for 2025

    Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…

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  12.    Top WFA content in 2024 to get you ahead in 2025
    CreativityAI

    Top WFA content in 2024 to get you ahead in 2025

    We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…

    Read more about "Top WFA content in 2024 to get you ahead in 2025"