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WFA Survey: AI for marketing procurement purposes
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New research reveals that generative and agentic AI is set to have a major impact on media practices.
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In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Marketing technologyAIMarketing technology
AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…
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Bias in AI and Inclusive Prompting with Creative Equals
Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
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WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
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Influencer marketingAI
Major brands wary of using AI influencers
New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
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WFA at Grab, Meeting Overview (April 2025)
Overview of the event held at Grab HQ in Singapore on the 24th of April.
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Marketing technologyAIMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Advertising & policyAI
WFA Survey: using and governing AI influencers
WFA research on how brands are using and governing AI influencers.