Posts about AI

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  1.    Knowledge Spotlight: 2024 Media trends in Asia Pacific
    Agencies & partnersAI

    Knowledge Spotlight: 2024 Media trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: 2024 Media trends in Asia Pacific"
  2.    Knowledge Spotlight: Supercharging creativity
    Agencies & partnersCreativityAI

    Knowledge Spotlight: Supercharging creativity

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Supercharging creativity"
  3.    This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment"
  4.    Key trends from Cannes jurors and commentators
    CreativityCannes LionsInclusive marketingAI

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

    Read more about "Key trends from Cannes jurors and commentators"
  5.    This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content"
  6.    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
    Digital policyCreativityGlobal Marketer WeekInclusive marketingAI

    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

    Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"
  7.    EU AI Act
    Advertising & policyAI

    EU AI Act

    WFA has developed a briefing on the EU AI Act, outlining the key provisions and potential implications for advertisers

    Read more about "EU AI Act"
  8.    Differentiating skills in the AI era
    CreativityMarketing technologyCannes LionsAIMarketing technology

    Differentiating skills in the AI era

    Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…

    Read more about "Differentiating skills in the AI era"
  9.    Spotlight: Uncovering agency use of generative AI
    Digital policyMarketing technologyAIMarketing technology

    Spotlight: Uncovering agency use of generative AI

    A deep dive into how media and creative agencies are using generative AI, and what this means for brands.

    Read more about "Spotlight: Uncovering agency use of generative AI"
  10.    This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"
  11.    Responsible AI principles
    Advertising & policyAI

    Responsible AI principles

    An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

     

    Read more about "Responsible AI principles"
  12. AIMarketing capabilities

    Benchmark: Generative AI Upskilling

    WFA benchmark on upskilling marketing teams on the topic of generative AI

    Read more about "Benchmark: Generative AI Upskilling"