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  1. GenAI figures in most brands’ marketing plans, says new WFA research
    NewsPress releasesBenchmark
    Digital policyMarketing technologyAIMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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  2. Will AI boost DEI efforts in advertising or destroy them?
    Expert opinion
    Advertising & policyInclusive marketingAI

    Will AI boost DEI efforts in advertising or destroy them?

    Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…

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  3. NewsReport
    Advertising & policyAI

    GARM launches Generative AI and Metaverse brand safety playbook
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    GARM has launched a new guide to incorporate brand…

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  4. If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
    Expert opinion
    Digital policyAI

    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!

    If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…

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  5. Webinar: AI & advertising, a consumer perspective
    Video
    Advertising & policyDigital policyAd techPrivacy & techAI

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

    Read more about "Webinar: AI & advertising, a consumer perspective"
  6. Driving brand value with emotional intelligence in content
    Report
    Audience measurementMedia & analyticsMarketing technologyAIMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

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  7. Major multinationals identify emerging skills gaps on AI, programmatic and IoT
    Press releases
    Programmatic & ad techAI

    Major multinationals identify emerging skills gaps on AI, programmatic and IoT

    Performance lags priority on digital integration and e-commerce

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