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WFA Global Marketer Week 2025 | What makes the marketer of the future? - part 2
WFA Global Marketer Week 2025 | Highlights from Brussels
WFA Global Marketer Week 2025 | Seth Godin’s marketing insights
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Audience measurementChannelsProgrammatic & ad techSpotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in…
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Advertising & policyInclusive marketingEuropean Accessibility Act: What it means for marketers
Read more about "European Accessibility Act: What it means for marketers"A one-pager on the European Accessibility Act (EAA) which aims to improve the accessibility of key products and services for people…
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Marketing procurementMarketing procurementSpotlight: Global Content Production: Evolution and Looking Ahead
Read more about "Spotlight: Global Content Production: Evolution and Looking Ahead"In this session, our guest and partner, Claire Randall, unpacks the key take-outs from our recent joint report, Global Content…
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Advertising & policyDigital policyPAG Meeting Overview (May 2025)
Read more about "PAG Meeting Overview (May 2025)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.
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Advertising & policyA Global Roadmap for HFSS Ad Standards
Read more about "A Global Roadmap for HFSS Ad Standards"Practical guidance on how to evolve advertising self-regulation and preserve the private sector’s license to…
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Cannes LionsWhat do CMOs want from Cannes?
Read more about "What do CMOs want from Cannes?"Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this…
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Marketing technologyAIMarketing technologyAI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Candid CMOThe Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
Read more about "The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich"Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right…
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Brand reputationWFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev
Read more about "WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev"The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of…
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Discover the Future of Cross-Media Measurement
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Unlocking the opportunities of inclusive marketing
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments. As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.