Diversity & Inclusion Hub

WFA's Diversity & Inclusion Hub

WFA's Diversity & Inclusion Hub

Recent updates

  1.    Geena Davis Institute: ‘The Power of Portrayal’ report
    Diversity & Inclusion

    Geena Davis Institute: ‘The Power of Portrayal’ report

    The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…

    Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"
  2.    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
    Diversity & Inclusion

    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study

    The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…

    Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"
  3.    Setting targets on DEI in production can be a challenge for half of major multinationals

    Setting targets on DEI in production can be a challenge for half of major multinationals

    New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

    Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"

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Are you looking to make the case for greater diversity & inclusion in your organisation? Are you looking for good practices & case studies in the workplace and creative execution? Or are you looking for something specific, such as on racial or sexual diversity?

Use the filters below to narrow down your search, including by document type on the right-hand side of the page. Here are three resource selections we've put together which you might find useful:

Getting started  D&I in the workplace D&I in communications 

All entries

  1.    Geena Davis Institute: ‘The Power of Portrayal’ report
    Diversity & Inclusion

    Geena Davis Institute: ‘The Power of Portrayal’ report

    The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…

    Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"
  2.    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
    Diversity & Inclusion

    Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study

    The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…

    Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"
  3.    Setting targets on DEI in production can be a challenge for half of major multinationals

    Setting targets on DEI in production can be a challenge for half of major multinationals

    New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

    Read more about "Setting targets on DEI in production can be a challenge for half of major multinationals"
  4.    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…

    Read more about "“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes"
  5.    Survey: DEI in Content Production
    Diversity & Inclusion

    Survey: DEI in Content Production

    WFA member survey exploring company maturity and practices related to DEI in content production.

    Read more about "Survey: DEI in Content Production"
  6.    Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
    Diversity & Inclusion

    Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit"
  7.    Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production
    Diversity & Inclusion

    Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production"
  8.    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
    Diversity & Inclusion

    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty"
  9.    Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life
    Diversity & Inclusion

    Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life"
  10.    Case study | Smirnoff (Diageo): We Do We
    Diversity & Inclusion

    Case study | Smirnoff (Diageo): We Do We

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Smirnoff (Diageo): We Do We"
  11.    Case study | Vanish (Reckitt): Me, My Autism and I
    Diversity & Inclusion

    Case study | Vanish (Reckitt): Me, My Autism and I

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Vanish (Reckitt): Me, My Autism and I"
  12.    The Good Insight: study on how DEI drives higher Glassdoor scores
    Diversity & Inclusion

    The Good Insight: study on how DEI drives higher Glassdoor scores

    The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…

    Read more about "The Good Insight: study on how DEI drives higher Glassdoor scores"
  13.    CMO, the impossible job?
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    CMO, the impossible job?

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…

    Read more about "CMO, the impossible job?"
  14.    How to build better brands?
    CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

    Read more about "How to build better brands?"
  15.    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'

    Few external forces are more influential to human behaviour than culture, which makes cracking the culture…

    Read more about "WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'"
  16.    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'

    40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…

    Read more about "WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'"
  17.    WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'

    Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…

    Read more about "WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'"
  18.    WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'

    The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…

    Read more about "WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'"
  19.    Facing the Firestorm

    Facing the Firestorm

    How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…

    Read more about "Facing the Firestorm"
  20.    Unstereotype Alliance: ‘State of the Industry' report 2023
    Diversity & Inclusion

    Unstereotype Alliance: ‘State of the Industry' report 2023

    The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…

    Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"
  21.    Six WFA partner predictions for 2024
    Diversity & Inclusion

    Six WFA partner predictions for 2024

    Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.

    Read more about "Six WFA partner predictions for 2024"
  22.    Are advertisers growing up and slowly embracing aging?
    Diversity & Inclusion

    Are advertisers growing up and slowly embracing aging?

    Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…

    Read more about "Are advertisers growing up and slowly embracing aging?"
  23.    Will AI boost DEI efforts in advertising or destroy them?
    Diversity & InclusionAI

    Will AI boost DEI efforts in advertising or destroy them?

    Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…

    Read more about "Will AI boost DEI efforts in advertising or destroy them?"
  24.    Key trends from Cannes jurors and commentators
    Diversity & Inclusion

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

    Read more about "Key trends from Cannes jurors and commentators"
  25.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"
  26.    My five takeaways from Cannes 2023
    Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

    Read more about "My five takeaways from Cannes 2023"
  27.    Unilever: Unstereotype influencer brand content

    Unilever: Unstereotype influencer brand content

    Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…

    Read more about "Unilever: Unstereotype influencer brand content"
  28.    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
    Diversity & Inclusion

    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign

    The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…

    Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"
  29.    GLAAD: Advertising Visibility Index

    GLAAD: Advertising Visibility Index

    GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…

    Read more about "GLAAD: Advertising Visibility Index"
  30.    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
    Diversity & Inclusion

    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion

    Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…

    Read more about "Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion"
  31.    This Pride month, brands have an important choice to make
    Diversity & Inclusion

    This Pride month, brands have an important choice to make

    What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…

    Read more about "This Pride month, brands have an important choice to make"
  32.    UK ad industry unveils results of All In Census 2023
    Diversity & Inclusion

    UK ad industry unveils results of All In Census 2023

    The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce

    Read more about "UK ad industry unveils results of All In Census 2023"
  33.    WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
    Diversity & Inclusion

    WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth

    WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…

    Read more about "WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth"
  34.    National industry associations from 25 countries gather in Istanbul
    Brand safetyBrand safetyMedia measurementDiversity & Inclusion

    National industry associations from 25 countries gather in Istanbul

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

    Read more about "National industry associations from 25 countries gather in Istanbul"
  35.    Global DEI Census extended until 30 April
    Diversity & Inclusion

    Global DEI Census extended until 30 April

    Marketing professionals can share their workplace experiences until 30 April

    Read more about "Global DEI Census extended until 30 April"
  36.    Global marketing industry launches 2023 DEI Census
    Diversity & Inclusion

    Global marketing industry launches 2023 DEI Census

    Marketing professionals to share their workplace experiences by filling in anonymous,…

    Read more about "Global marketing industry launches 2023 DEI Census"
  37.    All you need to know about the Global DEI Census 2023
    Diversity & Inclusion

    All you need to know about the Global DEI Census 2023

    The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…

    Read more about "All you need to know about the Global DEI Census 2023"
  38.    Making the numbers count
    Diversity & Inclusion

    Making the numbers count

    Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…

    Read more about "Making the numbers count"
  39.    WFA names new Global Diversity Ambassadors
    Diversity & Inclusion

    WFA names new Global Diversity Ambassadors

    Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…

    Read more about "WFA names new Global Diversity Ambassadors"
  40.    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
  41.    Putting wages on an equal footing
    Diversity & Inclusion

    Putting wages on an equal footing

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…

    Read more about "Putting wages on an equal footing"
  42.    Consumer Insights needs an inclusive approach too
    Diversity & InclusionConsumer insightData & analytics

    Consumer Insights needs an inclusive approach too

    Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

    Read more about "Consumer Insights needs an inclusive approach too"
  43.    Media Forum Meeting Overview (20th October 2022)
    Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

    Read more about "Media Forum Meeting Overview (20th October 2022)"
  44.    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
    Diversity & Inclusion

    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

    Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…

    Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"
  45.    Global marketing industry rallies behind second Global DEI Census in March 2023
    Diversity & Inclusion

    Global marketing industry rallies behind second Global DEI Census in March 2023

    The results will provide a check on progress in people’s perceptions of diversity,…

    Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"
  46.    Inclusive marketing is just better marketing
    Diversity & Inclusion

    Inclusive marketing is just better marketing

    Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…

    Read more about "Inclusive marketing is just better marketing"
  47.    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

    Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"
  48.    Inclusive Marketing - Why representation matters to your customers and your brand
    Diversity & Inclusion

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

    Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"
  49.    Spotlight: How do you translate happiness into brand success?
    Consumer insight

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

    Read more about "Spotlight: How do you translate happiness into brand success?"
  50.    Spotlight: Consumer insights through a diversity and inclusion lens
    Diversity & Inclusion

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

    Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"
  51.    Insight & Strategy | Ford: Very Gay Raptor
    Diversity & Inclusion

    Insight & Strategy | Ford: Very Gay Raptor

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This…

    Read more about "Insight & Strategy | Ford: Very Gay Raptor"
  52.    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.

    This article was…

    Read more about "Case study | Motor Neurone Disease New Zealand: David’s Unusables"
  53.    Case study | FELGTB: #RealVoicesOfPride
    Diversity & Inclusion

    Case study | FELGTB: #RealVoicesOfPride

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was…

    Read more about "Case study | FELGTB: #RealVoicesOfPride"
  54.    Insight & Strategy | WeCapital: Data Tienda
    Diversity & Inclusion

    Insight & Strategy | WeCapital: Data Tienda

    How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…

    Read more about "Insight & Strategy | WeCapital: Data Tienda"
  55.    Benchmark: Tracking media in-feed on social platforms
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  56.    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…

    Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"
  57.    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  58.    Case study | Cox Communications: Project Convey
    Diversity & Inclusion

    Case study | Cox Communications: Project Convey

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally…

    Read more about "Case study | Cox Communications: Project Convey"
  59.    Insight & Strategy | Spark: Beyond Binary Code
    Diversity & Inclusion

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…

    Read more about "Insight & Strategy | Spark: Beyond Binary Code"
  60.    Case study | Dell & Intel: I Will Always Be Me
    Diversity & Inclusion

    Case study | Dell & Intel: I Will Always Be Me

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally…

    Read more about "Case study | Dell & Intel: I Will Always Be Me"
  61.    Case study | Lacoste: The Théo Curin Collection
    Diversity & Inclusion

    Case study | Lacoste: The Théo Curin Collection

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally…

    Read more about "Case study | Lacoste: The Théo Curin Collection"
  62.    Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    ChannelsMarketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  63.    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Diversity & Inclusion

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    Charter defines set of universal requirements for global organisations to improve their…

    Read more about "WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion"
  64.    Beyond reverse mentoring: avoiding age-bias in recruitment

    Beyond reverse mentoring: avoiding age-bias in recruitment

    The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

    Read more about "Beyond reverse mentoring: avoiding age-bias in recruitment"
  65.    Getting support to overcome ageism in the workplace

    Getting support to overcome ageism in the workplace

    Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair. 

    Read more about "Getting support to overcome ageism in the workplace"
  66.    Raising awareness and understanding on menopause

    Raising awareness and understanding on menopause

    Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’. 

    Read more about "Raising awareness and understanding on menopause"
  67.    Creating frameworks to encourage taking care of mental health

    Creating frameworks to encourage taking care of mental health

    Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…

    Read more about "Creating frameworks to encourage taking care of mental health"
  68.    Providing tools for employees’ mental health

    Providing tools for employees’ mental health

    EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…

    Read more about "Providing tools for employees’ mental health"
  69.    Addressing the stigma around mental health

    Addressing the stigma around mental health

    In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for…

    Read more about "Addressing the stigma around mental health"
  70.    Empowering people to be LGBTQ+ allies and role models

    Empowering people to be LGBTQ+ allies and role models

    Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…

    Read more about "Empowering people to be LGBTQ+ allies and role models"
  71.    Creating programmes dedicated to specific ethnic minorities

    Creating programmes dedicated to specific ethnic minorities

    Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…

    Read more about "Creating programmes dedicated to specific ethnic minorities"
  72.    Educating all on racial inequity and bias

    Educating all on racial inequity and bias

    Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…

    Read more about "Educating all on racial inequity and bias"
  73.    Supporting back-to-work ‘returners’

    Supporting back-to-work ‘returners’

    The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.

    Read more about "Supporting back-to-work ‘returners’"
  74.    Challenging the stigma around disability

    Challenging the stigma around disability

    Barclay’s This is Me initiative challenges the stigma around disability and mental health in the…

    Read more about "Challenging the stigma around disability"
  75.    Setting goals and targets on Disability Inclusion

    Setting goals and targets on Disability Inclusion

    Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To…

    Read more about "Setting goals and targets on Disability Inclusion"
  76.    Supporting employees balance work and life responsibilities

    Supporting employees balance work and life responsibilities

    Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…

    Read more about "Supporting employees balance work and life responsibilities"
  77.    Adopting policies that benefit all caregivers

    Adopting policies that benefit all caregivers

    Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.

    Read more about "Adopting policies that benefit all caregivers"
  78.    Making DEI a top area of focus

    Making DEI a top area of focus

    To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…

    Read more about "Making DEI a top area of focus"
  79.    Setting up country-specific ERGs

    Setting up country-specific ERGs

    It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…

    Read more about "Setting up country-specific ERGs"
  80.    Remembering George Floyd and our promises
    Diversity & Inclusion

    Remembering George Floyd and our promises

    On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…

    Read more about "Remembering George Floyd and our promises"
  81.    Case study | L'Oréal: Transformation
    Diversity & Inclusion

    Case study | L'Oréal: Transformation

    Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

    This…

    Read more about "Case study | L'Oréal: Transformation"
  82.    Case study | Libresse: Vulva Kebaya
    Diversity & Inclusion

    Case study | Libresse: Vulva Kebaya

    Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…

    Read more about "Case study | Libresse: Vulva Kebaya"
  83.    Case study | Xbox: Therapeutic Play
    Diversity & Inclusion

    Case study | Xbox: Therapeutic Play

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…

    Read more about "Case study | Xbox: Therapeutic Play"
  84.    Case study | Pilsen Callao: E-nterpreters
    Diversity & Inclusion

    Case study | Pilsen Callao: E-nterpreters

    Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…

    Read more about "Case study | Pilsen Callao: E-nterpreters"
  85.    ANA unveils guidelines for working with diverse suppliers
    Diversity & Inclusion

    ANA unveils guidelines for working with diverse suppliers

    New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…

    Read more about "ANA unveils guidelines for working with diverse suppliers"
  86.    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  87.    Unstereotype Alliance launches Argentina chapter
    Diversity & Inclusion

    Unstereotype Alliance launches Argentina chapter

    Signatories include Avon, Diageo, Mastercard, SAP and Unilever, with the Argentine Chamber of Advertisers (CAA) and Women in…

    Read more about "Unstereotype Alliance launches Argentina chapter"
  88.    Survey finds poor mental health among industry workers
    Diversity & Inclusion

    Survey finds poor mental health among industry workers

    NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying…

    Read more about "Survey finds poor mental health among industry workers"
  89.    Using media to drive positive impact
    Diversity & InclusionMarketing capabilities

    Using media to drive positive impact

    Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…

    Read more about "Using media to drive positive impact"
  90.    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…

    Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"
  91.    Case Study | Canesten: Vagina Academy

    Case Study | Canesten: Vagina Academy

    Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…

    Read more about "Case Study | Canesten: Vagina Academy"
  92.    Insight & Strategy: Don’t Ever Leave Me

    Insight & Strategy: Don’t Ever Leave Me

    Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…

    Read more about "Insight & Strategy: Don’t Ever Leave Me"
  93.    Insight & Strategy: Real Birth Announcements
    Diversity & Inclusion

    Insight & Strategy: Real Birth Announcements

    Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…

    Read more about "Insight & Strategy: Real Birth Announcements"
  94.    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

    This article was…

    Read more about "Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes"
  95.    Diversity: From Agency to Ads
    Diversity & Inclusion

    Diversity: From Agency to Ads

    R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

    Read more about "Diversity: From Agency to Ads"
  96.    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
    Diversity & Inclusion

    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion

    Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…

    Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"
  97.    WFA launches guide to diversity and representation in media planning and buying
    Diversity & Inclusion

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  98.    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
    Diversity & Inclusion

    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria

    UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets

    Read more about "Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria"
  99.    New guide addressing Diversity & Inclusion in brand safety
    Diversity & Inclusion

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  100.    Launch event: Diversity and Inclusion in Marketing Trends Report
    Diversity & Inclusion

    Launch event: Diversity and Inclusion in Marketing Trends Report

    Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.

    Read more about "Launch event: Diversity and Inclusion in Marketing Trends Report"
  101.    WFA publishes final DEI Census results
    Diversity & Inclusion

    WFA publishes final DEI Census results

    Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…

    Read more about "WFA publishes final DEI Census results"
  102.    Brand investment decisions: evolving beyond working / non-working
    Agency review & pitching

    Brand investment decisions: evolving beyond working / non-working

    Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

    Read more about "Brand investment decisions: evolving beyond working / non-working"
  103.    Beyond Gender 2: The impact of intersectionality in advertising
    Diversity & Inclusion

    Beyond Gender 2: The impact of intersectionality in advertising

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…

    Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
  104.    Promoting diversity and inclusion in advertising: a UNICEF playbook
    Diversity & Inclusion

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…

    Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
  105.    Case study| Cadbury Celebrations: #MyFirstRakhi
    Diversity & Inclusion

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This…

    Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"
  106.    Insight & Strategy | Chanel 4: Super. Human.
    Diversity & Inclusion

    Insight & Strategy | Chanel 4: Super. Human.

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  107.    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
    Diversity & Inclusion

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    Most common forms of discrimination globally were reported on the basis of age and family…

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  108.    Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Diversity & Inclusion

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally…

    Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"
  109.    Case study | Banco Pichicha: The Unseen Players
    Diversity & Inclusion

    Case study | Banco Pichicha: The Unseen Players

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…

    Read more about "Case study | Banco Pichicha: The Unseen Players"
  110.    Case study | Degree: Trainers For Hire
    Diversity & Inclusion

    Case study | Degree: Trainers For Hire

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally…

    Read more about "Case study | Degree: Trainers For Hire"
  111.    Is it an advantage to be a woman in marketing?

    Is it an advantage to be a woman in marketing?

    Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Is it an advantage to be a woman in marketing?"
  112.    WFA launches Latin American guide to diversity and representation through the creative process
    Diversity & Inclusion

    WFA launches Latin American guide to diversity and representation through the creative process

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…

    Read more about "WFA launches Latin American guide to diversity and representation through the creative process"
  113.    Norwegian ad industry unveils new guidance to diversity strategy and recruitment
    Diversity & Inclusion

    Norwegian ad industry unveils new guidance to diversity strategy and recruitment

    ANFO and other industry associations aim to jointly improve diversity in Norway advertising

    Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"
  114.    Case study | Mercado Libre: New Iconic Kisses
    Diversity & Inclusion

    Case study | Mercado Libre: New Iconic Kisses

    Online marketplace recreates iconic kisses with LGBTQ+ couples

    This article was originally published in Contagious I/O…

    Read more about "Case study | Mercado Libre: New Iconic Kisses"
  115.    Innovation at Cannes
    Creativity

    Innovation at Cannes

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…

    Read more about "Innovation at Cannes"
  116.    Case study | Budweiser: Future Official Sponsors of the NWSL
    Diversity & Inclusion

    Case study | Budweiser: Future Official Sponsors of the NWSL

    Beer brand closes gender pay gap by driving the call to action in sports sponsorship

    This article…

    Read more about "Case study | Budweiser: Future Official Sponsors of the NWSL"
  117.    Case study | Google: Search Black-owned
    Diversity & Inclusion

    Case study | Google: Search Black-owned

    Search engine introduces feature to help black-owned businesses by making them more searchable

    This article was originally…

    Read more about "Case study | Google: Search Black-owned"
  118.    Inclusive equals results
    Diversity & Inclusion

    Inclusive equals results

    New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…

    Read more about "Inclusive equals results"
  119.    Industry’s unprecedented show of unity to tackle DEI
    Diversity & Inclusion

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  120.    BRIM: Black Representation in Marketing
    Diversity & Inclusion

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by…

    Read more about "BRIM: Black Representation in Marketing"
  121.    Case study | Warner Music Group: Saylists
    Diversity & Inclusion

    Case study | Warner Music Group: Saylists

    Record label teams up with Apple Music to offer speech therapy for kids through its songs

    This article was originally…

    Read more about "Case study | Warner Music Group: Saylists"
  122.    Marketing industry launches first-ever global diversity and inclusion census
    Diversity & Inclusion

    Marketing industry launches first-ever global diversity and inclusion census

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…

    Read more about "Marketing industry launches first-ever global diversity and inclusion census"
  123.    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    Diversity & Inclusion

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  124.    US ad industry sees significant growth in supplier diversity
    Diversity & InclusionAgency rosters

    US ad industry sees significant growth in supplier diversity

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

    Read more about "US ad industry sees significant growth in supplier diversity"
  125.    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
    Diversity & Inclusion

    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

    National advertiser and agency associations in 27 markets will promote research and…

    Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"
  126.    Unstereotype Alliance 'State of the Industry' report 2021
    Diversity & Inclusion

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  127.    Case study | Home Centre: A Dad's Job
    Diversity & Inclusion

    Case study | Home Centre: A Dad's Job

    UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads

    This article…

    Read more about "Case study | Home Centre: A Dad's Job"
  128.    One year after George Floyd
    Diversity & Inclusion

    One year after George Floyd

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…

    Read more about "One year after George Floyd"
  129.    Case study | Samsung: Tallk
    Diversity & Inclusion

    Case study | Samsung: Tallk

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This…
    Read more about "Case study | Samsung: Tallk"
  130.    Gender Bias & Inclusion in Advertising in India
    Diversity & Inclusion

    Gender Bias & Inclusion in Advertising in India

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…

    Read more about "Gender Bias & Inclusion in Advertising in India"
  131.    Insight & Strategy | Frida Mom: Fourth Trimester
    Diversity & Inclusion

    Insight & Strategy | Frida Mom: Fourth Trimester

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…

    Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"
  132.    Case study | Dove: Show Us. It's On Us
    Diversity & Inclusion

    Case study | Dove: Show Us. It's On Us

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published…

    Read more about "Case study | Dove: Show Us. It's On Us"
  133.    WFA launches guide to diversity and representation through the creative funnel
    Diversity & Inclusion

    WFA launches guide to diversity and representation through the creative funnel

    Comprehensive framework details potential issues at every stage of the creative process

    Read more about "WFA launches guide to diversity and representation through the creative funnel"
  134.    Gender equality in marketing: are we making progress fast enough?

    Gender equality in marketing: are we making progress fast enough?

    We've asked six industry leaders to share their perspectives

    Read more about "Gender equality in marketing: are we making progress fast enough?"
  135.    Delivering diversity is a must-pass test
    Diversity & Inclusion

    Delivering diversity is a must-pass test

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…

    Read more about "Delivering diversity is a must-pass test"
  136.    54% of people don't feel culturally represented in online ads, Facebook study finds
    Diversity & Inclusion

    54% of people don't feel culturally represented in online ads, Facebook study finds

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  137.    Case study | Brahma: What you see today
    Diversity & Inclusion

    Case study | Brahma: What you see today

    Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change

    This article was…

    Read more about "Case study | Brahma: What you see today"
  138.    Insight & Strategy | Mattel: Creatable World
    Diversity & Inclusion

    Insight & Strategy | Mattel: Creatable World

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in…

    Read more about "Insight & Strategy | Mattel: Creatable World"
  139.    Insight & Strategy | Doritos: The Best Gift
    Diversity & Inclusion

    Insight & Strategy | Doritos: The Best Gift

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was…

    Read more about "Insight & Strategy | Doritos: The Best Gift"
  140.    Case study | Aeromexico: Not quite all-American

    Case study | Aeromexico: Not quite all-American

    Mexican airline tackles prejudice using DNA testing

    This article was originally published in Contagious I/O on 28 January…

    Read more about "Case study | Aeromexico: Not quite all-American"
  141.    Case study | Mastercard: True Name

    Case study | Mastercard: True Name

    Financial services company launches card to ease pain point in the LGBTQIA+ community

    This article was originally published…

    Read more about "Case study | Mastercard: True Name"
  142.    Insight & Strategy: Google Creatability

    Insight & Strategy: Google Creatability

    How Google used the power of the web and AI to improve the accessibility of art and music

    This article was originally…

    Read more about "Insight & Strategy: Google Creatability"
  143.    Case study | Dove: Women like us

    Case study | Dove: Women like us

    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally…

    Read more about "Case study | Dove: Women like us"
  144.    Interactive Tool: Gender equality attitudes study 2019

    Interactive Tool: Gender equality attitudes study 2019

    The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…

    Read more about "Interactive Tool: Gender equality attitudes study 2019"
  145.    EU's Gender Equality Index 2020

    EU's Gender Equality Index 2020

    With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the…

    Read more about "EU's Gender Equality Index 2020"
  146.    Power of the Black Community - From Moment to Movement

    Power of the Black Community - From Moment to Movement

    According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse…

    Read more about "Power of the Black Community - From Moment to Movement"
  147.    WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    Diversity & Inclusion

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  148.    The Diversity Study 2020

    The Diversity Study 2020

    Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support

    Read more about "The Diversity Study 2020"
  149.    Inclusive Visual Search Guide
    Data & analytics

    Inclusive Visual Search Guide

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…

    Read more about "Inclusive Visual Search Guide"
  150.    Visual GPS Summer Update

    Visual GPS Summer Update

    New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…

    Read more about "Visual GPS Summer Update"

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