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Digital policyMarketing technologyAIMarketing technology
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CreativityAI
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Advertising & policyDigital policyAI
WFA Regulatory Tracker: Gen AI Transparency Obligations
An overview of AI transparency obligations key markets globally
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AI
The Ritbot tackles marketers’ deepest fears
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Knowledge spotlight: AI-augmented skills
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AI
How brands are tackling generative AI’s challenges and opportunities
WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…
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Digital policyMarketing technologyAIMarketing technology
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In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Digital policyAI
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Media & analyticsAI
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Agencies & partnersCreativityMarketing technologyAIMarketing technology
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Digital policyMarketing technologyAIMarketing technology
AI Community, September 17th, 2024
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
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Agency managementMarketing technologyAIMarketing technology
Eighty percent of brands have concerns about agency use of GenAI
More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…