Posts about AI

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  1.    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
    Digital policyMarketing technologyAIMarketing technology

    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

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  2.    CMO Forum Meeting Overview, London (October 2024)
    CreativityAI

    CMO Forum Meeting Overview, London (October 2024)

    Overview of the WFA CMO Forum held in person in London

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  3.    WFA Regulatory Tracker: Gen AI Transparency Obligations
    Advertising & policyDigital policyAI

    WFA Regulatory Tracker: Gen AI Transparency Obligations

    An overview of AI transparency obligations key markets globally

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  4.    The Ritbot tackles marketers’ deepest fears
    AI

    The Ritbot tackles marketers’ deepest fears

    Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…

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  5.    Knowledge spotlight: AI-augmented skills
    Agencies & partnersCreativityAI

    Knowledge spotlight: AI-augmented skills

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: AI-augmented skills"
  6.    How brands are tackling generative AI’s challenges and opportunities
    AI

    How brands are tackling generative AI’s challenges and opportunities

    WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…

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  7.    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

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  8.    Consumer perspectives on AI in advertising & marketing
    Digital policyAI

    Consumer perspectives on AI in advertising & marketing
    Open to WFA members only

    Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…

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  9.    How AI could augment human insights
    Media & analyticsAI

    How AI could augment human insights
    Open to WFA members only

    New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…

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  10.    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms
    Agencies & partnersCreativityMarketing technologyAIMarketing technology

    Knowledge Spotlight: Creative perspectives for advertising on Meta platforms

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"
  11.    AI Community, September 17th, 2024
    Digital policyMarketing technologyAIMarketing technology

    AI Community, September 17th, 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…

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  12.    Eighty percent of brands have concerns about agency use of GenAI
    Agency managementMarketing technologyAIMarketing technology

    Eighty percent of brands have concerns about agency use of GenAI
    Open to WFA members only

    More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…

    Read more about "Eighty percent of brands have concerns about agency use of GenAI"