Related content
-
AIAgency managementAIConsumer insight
In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
-
Audience measurementMedia governance
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
-
Media measurement
Cross-media measurement is an advertisers’ North Star
Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…
-
Audience measurementMedia governance
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
-
Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
-
Media measurementInclusive Marketing
National industry associations from 25 countries gather in Istanbul
WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…