Posts about Rob Dreblow

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1. 
   Event reports
   Advertising & policy

   CMO Forum meeting overview (June 2023)

   Overview of the CMO Forum held during Cannes Lions in June 2023

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2. 
   Press releasesBenchmark
   Advertising & policyBrand purposeDigital policyBrand reputationGlobal Marketer WeekInclusive marketingDigital media transformationMarketing operations

   Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

   WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

   Read more about "Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy"
3. 
   Benchmark
   Agencies & partnersAgency evaluation

   Benchmark: Recommended Creative Agencies for Sustainability

   This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

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4. 
   Video
   Agencies & partnersAdvertising & policyCreativity

   Spotlight: Clients & Creativity

   Reversing the decline in creative communications effectiveness

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5. 
   Report
   Agencies & partnersAdvertising & policyCreativity

   Clients and Creativity

   With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

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6. 
   Event reports
   Advertising & policyMarketing structureInclusive marketingSustainabilityMarketing operations

   CMO Forum meeting overview (April 2022)

   Overview of the CMO Forum held remotely on April 6, 2022.

   Read more about "CMO Forum meeting overview (April 2022)"
7. 
   Video

   Spotlight: Reversing the decline in advertising effectiveness

   In this recording, System1’s Chief Innovation Officer, Orlando Wood, shares insights from his latest book, Look out, published…

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8. 
   Video
   Brand purposeBrand reputationSustainability

   Spotlight: Sustainable storytelling - what are you scared of?

   There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…

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9. 
   VideoWebinar
   Advertising & policy

   Planet Pledge Spotlight: COP26

   In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…

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10. 
    Event reports
    Advertising & policyMarketing structureInclusive marketingSustainabilityMarketing operations

    CMO Forum meeting overview (November 2021)

    Overview of the CMO Forum held remotely on November 16, 2021.

    Read more about "CMO Forum meeting overview (November 2021)"
11. 
    Expert opinion
    CreativitySustainabilityRetail media & ecommerce

    The butterfly effect of global marketing transformation

    The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…

    Read more about "The butterfly effect of global marketing transformation"
12. 
    Event reports
    Agencies & partnersInfluencer marketingMarketing strategyMarketing strategy

    Insight Forum Overview (October 2021)

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

    Read more about "Insight Forum Overview (October 2021)"