Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
    Agency remuneration & contractsCreativityMarketing procurement

    Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments

    There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…

    Read more about "Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments"
  2.    This month in AI: new tools, content labelling, voice cloning and licensing deals
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    This month in AI: new tools, content labelling, voice cloning and licensing deals

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: new tools, content labelling, voice cloning and licensing deals"
  3.    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'

    Few external forces are more influential to human behaviour than culture, which makes cracking the culture…

    Read more about "WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'"
  4.    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'

    40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…

    Read more about "WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'"
  5.    WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'

    Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…

    Read more about "WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'"
  6.    WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'

    The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…

    Read more about "WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'"
  7.    WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’

    Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra…

    Read more about "WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’"
  8.    WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’

    From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated…

    Read more about "WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’"
  9.    WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’
    Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology

    WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’

    Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse…

    Read more about "WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’"
  10.    Benchmark: Panel service provider(s)
    Agency rostersMarketing procurement

    Benchmark: Panel service provider(s)

    WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

    Read more about "Benchmark: Panel service provider(s)"
  11.    Spotlight: Navigating global media demand and pricing trends – 2024 & beyond
    Media transformation

    Spotlight: Navigating global media demand and pricing trends – 2024 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2024 & beyond"
  12.    AI Community meeting overview (April 2024)
    Digital policyAI

    AI Community meeting overview (April 2024)

    Overview of the AI Community meeting held remotely on 24 April 2024.

    Read more about "AI Community meeting overview (April 2024)"
  13.    This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
    Digital policyAI

    This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI…

    Read more about "This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers"
  14.    WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

    In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…

    Read more about "WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal"
  15.    Facing the Firestorm

    Facing the Firestorm

    How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…

    Read more about "Facing the Firestorm"
  16.    CMO Forum APAC meeting overview (April 2024)

    CMO Forum APAC meeting overview (April 2024)

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

    Read more about "CMO Forum APAC meeting overview (April 2024)"
  17.    Spotlight: The Democratisation of Virtual Production
    CreativityAIMarketing procurement

    Spotlight: The Democratisation of Virtual Production

    The past few years have seen the emergence and evolution of virtual production.

    Read more about "Spotlight: The Democratisation of Virtual Production"
  18.    Navigating the Complexity of Marketing Capability Measurement
    Marketing capabilitiesMarketing operations

    Navigating the Complexity of Marketing Capability Measurement

    Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…

    Read more about "Navigating the Complexity of Marketing Capability Measurement"
  19.    The DSA implementation and enforcement tracker
    Digital policyMarketing law

    The DSA implementation and enforcement tracker

    A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s…

    Read more about "The DSA implementation and enforcement tracker"
  20.    WFA Media Forum March 2024: Forum Connect Amsterdam
    Marketing capabilitiesMedia transformationMarketing effectiveness

    WFA Media Forum March 2024: Forum Connect Amsterdam

    Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

    Read more about "WFA Media Forum March 2024: Forum Connect Amsterdam"
  21.    Marketing Capability Forum Meeting Overview (March 2024)
    Marketing capabilitiesMarketing effectiveness

    Marketing Capability Forum Meeting Overview (March 2024)

    Overview of Marketing Capability Forum held remotely on 21st March 2024.

    Read more about "Marketing Capability Forum Meeting Overview (March 2024)"