Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1. Five key policy priorities marketers need to know about
    4 November 2024
    Food marketingMarketing to children

    Five key policy priorities marketers need to know about

    With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…

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  2. Knowledge Spotlight: Martech Infrastructure 101
    Videos & webinars
    1 November 2024
    Marketing technologyMarketing technologyMarketing technology

    Knowledge Spotlight: Martech Infrastructure 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Martech Infrastructure 101"
  3. Ireland’s Online Safety Code: Implications for advertisers
    Briefings & position papers
    31 October 2024
    Digital policyMarketing to childrenMarketing law

    Ireland’s Online Safety Code: Implications for advertisers

    An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms. 

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  4. Benchmark: Global Marketing Organisation Transformation
    Benchmarks & surveys
    30 October 2024
    Organisation & structure

    Benchmark: Global Marketing Organisation Transformation

    WFA member benchmark exploring global marketing organisation transformation

    Read more about "Benchmark: Global Marketing Organisation Transformation"
  5. RAC Programme Meeting Overview (September 2024)
    29 October 2024
    Marketing to children

    RAC Programme Meeting Overview (September 2024)

    Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 25 September 2024

    Read more about "RAC Programme Meeting Overview (September 2024)"
  6. 2024 Top Agencies in the World by Revenue
    Maps & infographics
    24 October 2024
    Agency management

    2024 Top Agencies in the World by Revenue

    Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024

    Read more about "2024 Top Agencies in the World by Revenue"
  7. Knowledge Spotlight – Sponsorship Measurement 101
    Videos & webinars
    24 October 2024

    Knowledge Spotlight – Sponsorship Measurement 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Measurement 101"
  8. Knowledge spotlight: Influencer marketing, where psychology meets digital marketing
    Videos & webinars
    23 October 2024
    InfluencersInfluencers

    Knowledge spotlight: Influencer marketing, where psychology meets digital marketing

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Influencer marketing, where psychology meets digital marketing"
  9. Knowledge Spotlight: Media agency contract
    Videos & webinars
    21 October 2024
    Agency remuneration & contracts

    Knowledge Spotlight: Media agency contract

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media agency contract"
  10. PAG Meeting Overview (September 2024)
    Event reports
    16 October 2024
    Digital policyMarketing law

    PAG Meeting Overview (September 2024)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024

    Read more about "PAG Meeting Overview (September 2024)"
  11. Knowledge Spotlight: In-housing 101
    Videos & webinars
    16 October 2024

    Knowledge Spotlight: In-housing 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: In-housing 101"
  12. Knowledge Spotlight: Sponsorship Operations 101
    Videos & webinars
    10 October 2024

    Knowledge Spotlight: Sponsorship Operations 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Sponsorship Operations 101"
  13. WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Reports & whitepapers
    10 October 2024
    Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Open to WFA members only

    9 out of 10 top global markets expected to see prices rise more than in 2024.

    Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"
  14. WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)
    Event reports
    9 October 2024
    Marketing procurement

    WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)

    Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect

    Read more about "WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)"
  15. Benchmark: Sustainability Capability
    Benchmarks & surveys
    8 October 2024
    Marketing capabilities

    Benchmark: Sustainability Capability

    WFA member benchmark on industry best practices for building capability specifically around sustainability topics

    Read more about "Benchmark: Sustainability Capability"
  16. WFA Regulatory Tracker: Gen AI Transparency Obligations
    Briefings & position papers
    8 October 2024
    Digital policyMarketing lawAI (Artificial Intelligence)AI

    WFA Regulatory Tracker: Gen AI Transparency Obligations

    An overview of AI transparency obligations key markets globally

    Read more about "WFA Regulatory Tracker: Gen AI Transparency Obligations"
  17. CMO Forum APAC meeting overview (September 2024)
    Event reports
    8 October 2024

    CMO Forum APAC meeting overview (September 2024)

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

    Read more about "CMO Forum APAC meeting overview (September 2024)"
  18. Halo CMM Community Townhall Meeting
    Videos & webinars
    7 October 2024
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  19. Knowledge Spotlight: Effective pitch
    Videos & webinars
    4 October 2024
    Marketing capabilitiesMarketing operations

    Knowledge Spotlight: Effective pitch

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Effective pitch"
  20. Knowledge spotlight: AI-augmented skills
    Videos & webinars
    3 October 2024
    CreativityAI

    Knowledge spotlight: AI-augmented skills

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: AI-augmented skills"
  21. How brands are tackling generative AI’s challenges and opportunities
    Opinions
    2 October 2024
    AI (Artificial Intelligence)AI

    How brands are tackling generative AI’s challenges and opportunities

    WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities…

    Read more about "How brands are tackling generative AI’s challenges and opportunities"