WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer…
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
Overview of the event held at Grab HQ in Singapore on the 24th of April.
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
WFA research on how brands are using and governing AI influencers.
The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…
Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive…
Overview of the Sourcing Forum meeting held remotely on the 2nd April…
Overview of the WFA Sourcing Forum meeting, held in Brussels as part of Global Marketer…
Overview of the In-House forum held remotely on 27th March 2025
This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…
An overview of the Policy Forum held in Brussels on 19 March 2025
Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…
An overview of the Responsible Advertising and Children (RAC) programme meeting held online on 26 February…
WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…
What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…
WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)