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WFA Global Marketer Week 2025 | What makes the marketer of the future? - part 2
WFA Global Marketer Week 2025 | Highlights from Brussels
WFA Global Marketer Week 2025 | Seth Godin’s marketing insights
Discover the latest industry knowledge
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Forum ConnectCMO Forum Meeting Overview, Forum Connect Singapore (May 2025)
Read more about "CMO Forum Meeting Overview, Forum Connect Singapore (May 2025)"Overview of the CMO Forum meeting held in Singapore on May 15th, as part of WFA Forum Connect.
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Marketing capabilitiesMarketing Capability Forum Meeting Overview, NYC (April 2025)
Read more about "Marketing Capability Forum Meeting Overview, NYC (April 2025)"Overview of the Marketing Capability forum held in New York City on 24th April 2025
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Agencies & partnersIn House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
Read more about "In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI"OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies…
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AIKnowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…
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AIBias in AI and Inclusive Prompting with Creative Equals
Read more about "Bias in AI and Inclusive Prompting with Creative Equals"Bias in AI and inclusive prompting: identifying and challenging bias in AI tools.
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Data integrity: the new currency for responsible media?
Read more about "Data integrity: the new currency for responsible media?"As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…
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Insight Forum Meeting Overview, Global Marketer Week (March 2025)
Read more about "Insight Forum Meeting Overview, Global Marketer Week (March 2025)"Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer…
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AIWFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
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Influencer marketingAIMajor brands wary of using AI influencers
Read more about "Major brands wary of using AI influencers"New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
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WFA is partnering with Campaign Asia for Campaign 360, Asia's premier brand marketing event.
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This month, the Irish Data Protection Commission fined TikTok €530 million for unlawfully transferring European user data to China and failing to provide adequate transparency, breaching the EU's General Data Protection Regulation. In response, WFA is hosting a discussion with TikTok on the ruling.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.
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The Creative Data Summit is the first-ever gathering of marketing leaders who believe in the power of creative data. They know that creative is an important growth lever and emerging data technologies are opening up a new dawn in creative effectiveness.
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WFA is partnering with SXSW London, the unmissable business conference showcasing & discovering the world's best innovators in tech and creativity from 2–7 June 2025.