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Digital policyAIThis month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
Read more about "This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI…
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CreativityMarketing technologyAIMarketing technologyMarketing technologyWFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Read more about "WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal"In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
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Facing the Firestorm
Read more about "Facing the Firestorm"How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, our strategic partner for…
WFA videos & webinars
WFA Global Marketer of the Year 2023 winner, Asmita Dubey
Aude Gandon, Nestlé: WFA Global Marketer of the Year 2023 shortlist interview
Morgan Flatley, McDonald's: WFA Global Marketer of the Year 2023 shortlist interview
Asmita Dubey, L’Oréal: WFA Global Marketer of the Year 2023 shortlist interview
Marcel Marcondes, AB InBev: WFA Global Marketer of the Year 2023 shortlist interview
Lisa McKnight, Mattel: WFA Global Marketer of the Year 2023 shortlist interview
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L’Oréal and Adweek complete Global Marketer Conference speakers
Read more about "L’Oréal and Adweek complete Global Marketer Conference speakers"Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…
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Organisation & structureWFA refreshes Asia Advisory Board
Read more about "WFA refreshes Asia Advisory Board"We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technologyWe’re ready for a return to Reach and Frequency
Read more about "We’re ready for a return to Reach and Frequency"A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon
#BetterMarketingPod 2023 key learnings with David Wheldon
How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo
What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo
WFA #BetterMarketingPod with David Wheldon | Episode #28: Alberto Levy, Grupo Bimbo
WFA #BetterMarketingPod with David Wheldon | Episode #27: Nick Clegg, Meta
WFA #BetterMarketingPod with David Wheldon | Episode #26: Raja Rajamannar, Mastercard
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The AGM will take place in Toronto, Canada from 13.30 - 14.30 ET.
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