Posts about AI

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  1.    Knowledge Spotlight: 2024 Media trends in Asia Pacific
    Agencies & partnersAI

    Knowledge Spotlight: 2024 Media trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  2.    Key trends from Cannes jurors and commentators
    CreativityCannes LionsInclusive marketingAI

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

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  3.    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
    Digital policyCreativityGlobal Marketer WeekInclusive marketingAI

    In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

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  4.    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
    Inclusive marketingAI

    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty

    This case study was originally published in the WFA DEI in Content Production guide (June…

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  5.    CMO, the impossible job?
    CreativityGlobal Marketer WeekMarketing technologyAIMarketing technology

    CMO, the impossible job?

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…

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  6.    How to build better brands?
    Brand purposeBrand reputationCreativityGlobal Marketer WeekMarketing technologyAIDigital media transformationMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

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  7.    Will AI boost DEI efforts in advertising or destroy them?
    Advertising & policyInclusive marketingAI

    Will AI boost DEI efforts in advertising or destroy them?

    Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…

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