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WFA launches new guide on diversity and inclusion in marketing
New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity…
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Global Marketer of the YearMarketing strategyValue of advertisingInclusive marketingMarketing capabilitiesMarketing strategy
Top 12 thoughts from our Global Marketer of the Year shortlist
Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…
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Webinar: Regulatory pressures on food and beverage marketing around the globe
This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to…
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Advertising & policyDigital policyInclusive marketing
RAC Programme meeting overview (November 2019)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels
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Inclusive marketing
WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
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Advertising & policyInclusive marketing
Handbook of good practices and responsibility for ending harassment in events
This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA),…
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Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketing
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Advertising & policyInclusive marketing
Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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Advertising & policyInclusive marketing
Webinar: Progressive gender portrayals in advertising
WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform…
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Advertising & policyCannes LionsInclusive marketing
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Advertising & policyGlobal Marketer WeekInclusive marketing
WFA launches Guide to Progressive Gender Portrayals in Advertising
Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…