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Advertising & policyInclusive marketing
WFA launches Latin American guide to diversity and representation through the creative process
New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
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Data governance
The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
A curated list of WFA resources to inform and shape your strategy
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Inclusive marketing
Case study | Mercado Libre: New Iconic Kisses
Online marketplace recreates iconic kisses with LGBTQ+ couples
This article was originally published in Contagious I/O…
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Inclusive marketing
Case study | Google: Search Black-owned
Search engine introduces feature to help black-owned businesses by making them more searchable
This article was originally…
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Inclusive marketing
Case study | Warner Music Group: Saylists
Record label teams up with Apple Music to offer speech therapy for kids through its songs
This article was originally…
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Inclusive marketing
Case study | Samsung: Tallk
Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This… -
Inclusive marketing
Insight & Strategy | Frida Mom: Fourth Trimester
How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
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Inclusive marketing
Case study | Dove: Show Us. It's On Us
FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published…
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Inclusive marketing
WFA launches guide to diversity and representation through the creative funnel
Comprehensive framework details potential issues at every stage of the creative process
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Inclusive marketing
Case study | Brahma: What you see today
Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
This article was…
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Inclusive marketing
Insight & Strategy | Mattel: Creatable World
Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in…
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Inclusive marketing
Insight & Strategy | Doritos: The Best Gift
Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was…