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Posts about Consumer insight

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  1. Webinar: Keeping the brand tracking love alive
    Video

    Webinar: Keeping the brand tracking love alive

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…

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  2. Webinar: Turning uncertainty to advantage
    Video
    Marketing strategyMarketing strategy

    Webinar: Turning uncertainty to advantage

    Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…

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  3. A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Benchmark
    Audience measurementMedia & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  4. 10 steps to close the gap between digital consumers and businesses
    BenchmarkReport
    Ad techMarketing strategyDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

       

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  5. Benchmark on testing big ideas
    Benchmark

    Benchmark on testing big ideas

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

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  6. Webinar: What is the future of insights?
    Video

    Webinar: What is the future of insights?

    In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…

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  7. Webinar: Generating actionable insights from online communities
    Video

    Webinar: Generating actionable insights from online communities

    WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…

    Read more about "Webinar: Generating actionable insights from online communities"
  8. 7 Deadly Sins of Marketing
    Report
    Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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  9. Survey on brand tracking
    Benchmark
    Media & analytics

    Survey on brand tracking

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…

    Read more about "Survey on brand tracking"