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Media & analyticsInclusive marketing
Consumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Advertising & policyInclusive marketing
Global marketing industry rallies behind second Global DEI Census in March 2023
The results will provide a check on progress in people’s perceptions of diversity,…
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Inclusive marketing
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Inclusive marketing
Inclusive Marketing - Why representation matters to your customers and your brand
A WFA session around how to embed true representation across the entire marketing process
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Advertising & policyInclusive marketing
Insight & Strategy | WeCapital: Data Tienda
How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…
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Advertising & policyInclusive marketing
WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
Charter defines set of universal requirements for global organisations to improve their…
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Advertising & policyInclusive marketing
Case study | Libresse: Vulva Kebaya
Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…
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Audience measurementAdvertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing
Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Inclusive marketing
World Economic Forum new benchmark on diversity and inclusion in media and entertainment
The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
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Case Study | Canesten: Vagina Academy
Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…
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Insight & Strategy: Don’t Ever Leave Me
Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
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Inclusive marketing
Insight & Strategy: Real Birth Announcements
Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…