Posts about Inclusive marketing

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  1.    Six WFA partner predictions for 2024
    Inclusive marketing

    Six WFA partner predictions for 2024

    Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.

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  2.    Are advertisers growing up and slowly embracing aging?
    Advertising & policyInclusive marketing

    Are advertisers growing up and slowly embracing aging?

    Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…

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  3.    Will AI boost DEI efforts in advertising or destroy them?
    Advertising & policyInclusive marketingAI

    Will AI boost DEI efforts in advertising or destroy them?

    Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…

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  4.    Key trends from Cannes jurors and commentators
    Cannes LionsInclusive marketing

    Key trends from Cannes jurors and commentators

    Cannes Lions jurors and commentators share their views on this year's edition of the festival.

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  5.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  6.    My five takeaways from Cannes 2023
    Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  7.    Unilever: Unstereotype influencer brand content
    Cannes LionsInclusive marketing

    Unilever: Unstereotype influencer brand content

    Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…

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  8.    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
    Cannes LionsInclusive marketing

    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign

    The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…

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  9.    GLAAD: Advertising Visibility Index
    Cannes LionsInclusive marketing

    GLAAD: Advertising Visibility Index

    GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…

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  10.    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
    Inclusive marketing

    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion

    Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…

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  11.    “We all benefit when organisations treat everyone equally”
    Advertising & policyInclusive marketing

    “We all benefit when organisations treat everyone equally”

    WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…

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  12.    This Pride month, brands have an important choice to make
    Advertising & policyInclusive marketing

    This Pride month, brands have an important choice to make

    What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…

    Read more about "This Pride month, brands have an important choice to make"