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Inclusive marketing
Inclusive equals results
New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
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Inclusive marketing
Industry’s unprecedented show of unity to tackle DEI
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Inclusive marketing
Marketing industry launches first-ever global diversity and inclusion census
Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
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Inclusive marketing
Unstereotype Alliance 'State of the Industry' report 2021
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Inclusive marketing
One year after George Floyd
Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
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Inclusive marketing
Insight & Strategy | Frida Mom: Fourth Trimester
How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
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Advertising & policyInclusive marketing
Gender equality in marketing: are we making progress fast enough?
We've asked six industry leaders to share their perspectives
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Inclusive marketing
Delivering diversity is a must-pass test
The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…
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Inclusive marketing
Insight & Strategy | Mattel: Creatable World
Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in…
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Inclusive marketing
Insight & Strategy | Doritos: The Best Gift
Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was…
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YouTube video trends: how the world is responding to the rallying cry for racial justice
Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George…
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CreativityCannes LionsInclusive marketing
The big questions this year, answered by LIONS Live
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…