Posts about Inslusive case studies

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  1.    Putting wages on an equal footing
    Advertising & policyInclusive marketing

    Putting wages on an equal footing

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…

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  2.    Media Forum Meeting Overview (20th October 2022)
    Marketing effectivenessMarketing technologyMarketing structureMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

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  3.    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
    Advertising & policyInclusive marketing

    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

    Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…

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  4.    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketing

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

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  5.    Inclusive Marketing - Why representation matters to your customers and your brand
    Inclusive marketing

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

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  6.    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.

    This article was…

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  7.    Case study | Cox Communications: Project Convey
    Advertising & policyInclusive marketing

    Case study | Cox Communications: Project Convey

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally…

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  8.    Insight & Strategy | Spark: Beyond Binary Code
    Advertising & policyInclusive marketing

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…

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  9.    Case study | Dell & Intel: I Will Always Be Me
    Advertising & policyInclusive marketing

    Case study | Dell & Intel: I Will Always Be Me

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally…

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  10.    Case study | Lacoste: The Théo Curin Collection
    Advertising & policyInclusive marketing

    Case study | Lacoste: The Théo Curin Collection

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally…

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  11.    Beyond reverse mentoring: avoiding age-bias in recruitment

    Beyond reverse mentoring: avoiding age-bias in recruitment

    The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

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  12.    Getting support to overcome ageism in the workplace

    Getting support to overcome ageism in the workplace

    Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair. 

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