Posts about Integrated marketing

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  1.    People + Purpose = Performance
    Integrated marketingGlobal Marketer WeekIntegrated marketing

    People + Purpose = Performance

    Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?

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  2.    Benchmark on launch strategies
    Integrated marketingMarketing strategyIntegrated marketingMarketing operationsMarketing strategy

    Benchmark on launch strategies

     WFA member bechmark. For additional details, please log in.

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  3.    Benchmark on shifting consumer behavior in Germany
    Integrated marketingMarketing strategyIntegrated marketingMarketing strategy

    Benchmark on shifting consumer behavior in Germany

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on shifting consumer behavior in Germany"
  4.    Exploring the global marketing organisation of the future
    Integrated marketingGlobal Marketer WeekIntegrated marketing

    Exploring the global marketing organisation of the future

    The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

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  5.    Data Driven Marketing 2018 survey results
    Agency evaluationIntegrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  6.    The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  7.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  8.    Survey on Influencer Marketing
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementMarketing strategyIntegrated marketingMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

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  9.    Roster arrangements under review at  74% of multinational brands
    Agency rostersIntegrated marketingIntegrated marketing

    Roster arrangements under review at 74% of multinational brands

    New study finds widespread dissatisfaction on both sides of the advertiser agency divide

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  10.    WFA FORUM Meeting Overview London March 2018
    Integrated marketingIntegrated marketing

    WFA FORUM Meeting Overview London March 2018

     

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  11.    WFA FORUM Meeting Overview Dubai March 2018
    Integrated marketingIntegrated marketing

    WFA FORUM Meeting Overview Dubai March 2018

     

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  12.    Benchmark on Customer experience transformation
    ChannelsAgencies & partnersAgency evaluationIntegrated marketingIntegrated marketing

    Benchmark on Customer experience transformation

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Customer experience transformation"