Posts about Integrated marketing

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1. 
   Expert opinion
   Integrated marketingGlobal Marketer WeekIntegrated marketing

   People + Purpose = Performance

   Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?

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2. 
   Benchmark
   Integrated marketingMarketing strategyIntegrated marketingMarketing operationsMarketing strategy

   Benchmark on launch strategies

    WFA member bechmark. For additional details, please log in.

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3. 
   Benchmark
   Integrated marketingMarketing strategyIntegrated marketingMarketing strategy

   Benchmark on shifting consumer behavior in Germany

    WFA member bechmark. For additional details, please log in.

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4. 
   News
   Integrated marketingGlobal Marketer WeekIntegrated marketing

   Exploring the global marketing organisation of the future

   The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

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5. 
   Benchmark
   Agency evaluationIntegrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

   Data Driven Marketing 2018 survey results

   WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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6. 
   BenchmarkReport
   Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

   The Road to Content Excellence

   The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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7. 
   BenchmarkReport
   Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

   Report: The Road to Content Excellence

   WFA member report. For additional details, please log in.

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8. 
   Benchmark
   Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementMarketing strategyIntegrated marketingMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

   Survey on Influencer Marketing

   WFA member survey. For additional details, please log in.

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9. 
   Press releases
   Agency rostersIntegrated marketingIntegrated marketing

   Roster arrangements under review at 74% of multinational brands

   New study finds widespread dissatisfaction on both sides of the advertiser agency divide

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10. 
    Event reports
    Integrated marketingIntegrated marketing

    WFA FORUM Meeting Overview London March 2018

     

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11. 
    Event reports
    Integrated marketingIntegrated marketing

    WFA FORUM Meeting Overview Dubai March 2018

     

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12. 
    Benchmark
    ChannelsAgencies & partnersAgency evaluationIntegrated marketingIntegrated marketing

    Benchmark on Customer experience transformation

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Customer experience transformation"